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  2. Customer Data Platform (CDP)

Customer Data Platform (CDP)

Data Enrichment

  • Audiences: Manage Shopper Enriched Data
  • Data: Data Enrichment

CDP Dashboard

  • CDP: Inventory Segments
  • CDP: Starred Segments
  • Dashboard Activity Log
  • Household Tagging and Identity Merging
  • Unified Shopper Communication Preferences & Consent
  • Shopper Timeline
See all 30 articles

General Questions

  • FAQ: Fullpath CDP
  • What Is A Shopper?
  • Beta Testing with Fullpath
  • Co-op for Fullpath Clients
  • Is Fullpath an Agency?
  • How is Fullpath Accessible for all?
See all 7 articles

Dealership Level Settings

  • Dealership Level Settings: Security and Restricted Dashboard Access
  • Dealership Level Settings: Video
  • Dealership Level Settings: Images
  • Facebook Domain Verification [INSTRUCTIONS]
  • Adding a Pre-Order Vehicle to Your Fullpath Platform
  • Dealership Level Settings: Advanced
See all 13 articles

Platform

  • The Fullpath CDXP, the automotive marketing platform that leverages your first-party data to sell more cars, with less cost.
  • Platform Management: Vehicle Pricing
  • Platform Management: Profile Events
  • Understanding the Fullpath API
  • Fullpath Two-Factor Authentication (2FA)
  • Equity: Impact Report and Dashboard
See all 23 articles

Enterprise

  • Audience Activation: Multi-Store Campaign Distribution
  • Audience Activation Settings: Group Activation
  • Data: Multi-Store Comparison
  • Data: Traffic Sources Performance
  • Data: Service Dashboard
  • Data: Sales Dashboard
See all 7 articles
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get.started@fullpath.com

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