Audience Activation: Multi-Store Campaign Distribution

Chaya David
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Overview

Campaign Distribution lets Group Admin users save time by creating a campaign once and distributing identical campaign copies across multiple stores which share the same audience. It is available during custom campaign creation (the campaign wizard) and when working with an existing custom campaign in Draft or Active status. When distributed, each store receives a separate campaign with the same name, settings, schedule, and message templates (SMS and email subject/body).

 

 

Scope

This article describes the Campaign Distribution feature in Audience Activation. It covers how Group Admins create or distribute custom email/SMS campaigns to multiple stores in a Dealer group during campaign creation or from an existing campaign. Intended for customer success, managed services teams, and end users on Enterprise plans.

 
 

Technical eligibility

  • Feature is part of the Enterprise feature set (Dealer/group-level functionality).
  • Campaign Distribution is available only for campaigns built on a “Distributed / Shared Audience”
  • Eligible destination stores are only those stores that are related to the Distributed / Shared Audience used by the campaign.
 
 
 

Roles & permissions

  • Available to Group Admin users only.
  • Standard Store Admin or Store-level roles cannot use the multi-store distribution flow.
  • If you do not see distribution options, confirm your role and that the audience is a Distributed / Shared Audience.
 

 

Navigation

  • Audience Activation (AA) > Dynamic Audiences > [Select Shared Audience] > Activate > Custom Campaign (wizard)
  • Audience Activation (AA) > Campaigns > [Open existing Custom Campaign (Draft or Active)]
    • In the campaign wizard: the new step is “Multi-Store Campaign Distribution” (appears as step 2 when applicable)
    • In the campaign summary: a top-left summary box lists selected stores with quick jump to step 2 to edit selections
 

 

How to enable / disable in the Dashboard

  • Campaign Distribution is an Enterprise capability. If your organization is on an Enterprise plan, the feature will be enabled on your account automatically.
  • If you do not see distribution controls:
    • Verify that your organization’s account has Enterprise features enabled.
    • Verify that you are a Group Admin and that the audience is a Distributed / Shared Audience.
    • Contact your Customer Success or Support representative to enable Campaign Distribution or to confirm the feature toggle/state for your account.
 

 

 

How it works — key behaviors

Eligible stores: Only stores that are members of the Distributed / Shared Audience used by the campaign appear in the Multi-Store table. Learn more about Distributed Audiences here

 

Summary: The final campaign summary includes a top-left box showing which stores are selected and a link to jump back and edit the store selections.

 

Creation:

  • On Save (Save as Draft or Save & Launch), the system creates a separate campaign for each selected store.
  • Each duplicated campaign uses the same campaign name, settings, scheduling, and audience configuration.
  • Message templates (SMS content, Email Subject, Email Body) are duplicated for each new campaign copy.
  • Status control for existing campaigns: From a Draft or Active custom campaign, Group Admins can duplicate, activate, or pause that campaign for other stores (see steps below).
 

 

Scenario 1: Create a new multi-store campaign (wizard)

  1. AA > Campaigns > Create New Campaign.
  2. Select the audience from the dropdown.
    • If the selected audience is a Distributed / Shared Audience, the wizard displays step 2: Multi-Store Campaign Distribution.
  3. Step 2 — Multi-Store Campaign Distribution:
    • A table lists eligible stores (stores related to the Distributed / Shared Audience).
    • Select one or more stores to distribute the campaign to.
  4. Continue through the wizard to configure campaign content, message templates, settings, and schedule.
  5. Final Summary:
    • The top-left summary box shows the selected stores. Click the box to jump back to step 2 to edit selections if needed.
  6. Save:
    • Click Save as Draft or Save & Launch.
    • The platform creates a separate campaign in each selected store with identical name, settings, schedule, and duplicated SMS/email templates.
 
 

Scenario 2: Distribute an existing custom campaign to multiple stores

  1. AA > Campaigns > locate and open the custom campaign (Draft or Active).
  2. From the campaign actions/menu, choose “Distribute to Stores” (or equivalent — your account may show a contextual action such as Duplicate to Stores, Distribute, or Multi-Store Actions).
    • If the action is not visible, confirm you are a Group Admin and that the campaign’s audience is a Distributed / Shared Audience.
  3. A Multi-Store table appears showing only stores related to the Distributed / Shared Audience. Select one or more target stores.
  4. Choose an action for each selected store: Duplicate, Activate, or Pause (depending on UI options).
  5. Confirm and apply:
    • For Duplicate/Activate: the system creates a campaign in each selected store using the same templates and settings as the source campaign.
    • For Pause: the selected store-level campaign(s) will be paused (if applicable).
  6. Verify the new/destination campaigns in each target store’s Campaigns list.
 
 

 

 

Troubleshooting

I don’t see the Multi-Store step when creating a campaign

  • Confirm the selected audience is a Distributed / Shared Audience. The Multi-Store step only appears for Shared Audiences.
  • Confirm your role is Group Admin.
  • Confirm your organization has Enterprise/Campaign Distribution enabled; contact Support/Customer Success if unsure.


Some stores are missing from the eligible stores table

  • Only stores related to the Distributed / Shared Audience appear. If a store is not related, it won’t be listed.

  • Verify the Shared Audience membership and relationships.

     

Duplicated campaigns are not showing in target stores

  • Check campaign lists in the target stores. Ensure filters (status, date range) are not hiding them.

  • Confirm the distribution completed successfully — if an error occurred, an error message should be shown in the original UI; contact Support if needed.

     

Templates not appearing as expected

  • The system duplicates SMS and Email Subject/Body templates. If assets (images, dynamic content) are missing, confirm asset availability and permissions in the destination store.
  • Permission error on distribution
    • Confirm you are a Group Admin. If your role has changed, contact your organization’s Admin to restore Group Admin access.
 
 
 

Important notes

  • Only Distributed / Shared Audiences are eligible for multi-store distribution.
  • The feature creates independent campaign copies per store. Subsequent edits to the original campaign do not automatically propagate to the distributed copies unless a further distribution action is taken. (If automatic sync behavior is required or implemented, confirm with Product or Support.)
  • Scheduling/time zone handling: distributed campaigns retain the original scheduling settings. Verify schedules across stores with different time zones to avoid unintended send times.
  • Naming collisions: duplicated campaigns use the same name. If your organization requires unique names per store, apply a naming convention before distribution or rename after creation.
  • Audit and reporting: each store’s campaign is a separate record. Group-level reporting may require aggregating per-store campaign metrics.