Dealership Level Settings: Video

Chaya David
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Overview

In Google Ads, you can add compelling videos with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: Skippable in-stream ads. Non-skippable in-stream ads. Meta advertising across Facebook and Instagram also allow video ads to be placed into the carousel ads. 

 

Navigation

Video settings are nested under Dealership level settings > Video Settings  https://dashboard.fullpath.com/settings/dealership/video-settings 

 

video links.png

 

Functionality

Supported file types include:

  • Video links for Google must be Youtube URLs
  • Video links for FB must end in a file type (eg .mp4)
  • Google Drive links are not supported

YouTube links will be advertised on Google channels, while other video links will be promoted on Meta placements including Facebook and Instagram.

 

Video Types

You can add 3 types of videos including:

  1. OEM Videos
  2. Dealership Brand Videos
  3. Model-specific videos. 


    video_types.png

 

Adding Videos

To add OEM videos:

  1. click on ADD OEM VIDEOS button
  2. select which OEM video type you'd like to add (If you only have one OEM you will not be able to adjust this setting)
  3. click on the Add URL button to open the URL input field
  4. paste the direct video url
  5. Save

add_oem_video.png

 

To add Dealership Brand videos:

  1. click on ADD BRAND VIDEOS button
  2. click on the Add URL button to open the URL input field
  3. paste the direct video url
  4. Save

 

To add Model videos:

  1. click on ADD MODLE VIDEOS button
  2. choose the make, model and condition for the video(s) you'd like to add
  3. click on the Add URL button to open the URL input field
  4. paste the direct video url
  5. Save


    add_model_videos.png

* Note you may add several video groups for each model

 

What channels and objectives will run video ads?

  • Video ads will appear only for accounts running Google PMAX Campaigns or those who have Social ads enabled. Video ads are not supported specifically within the Search and Display channels.

  • Objectives which support video ads include:
      • OEM videos may run across all enabled objectives
      • Dealership Brand videos may run across all enabled objectives
      • Model specific videos will run only for New/Used inventory objectives

  • On both PMax and Facebook, as with all campaigns, not all ads for all objectives will necessarily run due to budget/performance constraints. If you want to help ensure a video runs on a particular channel/objective it may be necessary to set an allocation and ensure sufficient spend.