Overview
Dynamic Audiences are built and suggested Shopper audiences you can use for analysis or activation inside the Fullpath platform or externally. From this page you can reference, save, subscribe to, distribute across a group, share, filter by activation, or activate audiences.
Where to Find It
Navigation:
- Enter the Fullpath Dashboard
- Navigate to Audiences (top row navigation)
- Scroll down to Dynamic Audiences
Direct link: https://dashboard.fullpath.com/shoppers/saved-filters
Page-Level Controls
This page does not have a date-range selector — every section reflects live, current audience membership rather than a fixed time window. The controls that apply broadly across the page are:
- Sort by Shopper count — applies to the Fullpath Suggested Audiences section.
- Column selection (Add/Remove Columns) — applies to the Your Audiences table, and also determines which fields are available in the CSV export and Subscribe-to-Audience email.
- Activation Filter — appears only on the Activated view of the Your Audiences table, narrowing that view to audiences using selected External and/or Fullpath activation types. See Your Audiences below.
Fullpath Suggested Audiences
System-generated audiences that Fullpath suggests for strategic use by your BDC, Marketing, or Sales teams. This section can be sorted by the number of Shoppers in each audience.
Your Audiences
Your own saved and uploaded audiences, filterable by:
View filters:
- Starred Audiences
- Subscribed Audiences
- Activated Audiences
- Distributed Audiences
- All
Activation Filter
On the Activated view only, audiences can also be filtered by activation type: External Activation (Facebook, Google), Fullpath Activation (Audience Activation, Website Engagement, Digital Advertising, Data Ups), or a combination. This narrows the Activated view to only the audiences using the selected activation type(s). The filter is not available on the Starred, Subscribed, Distributed, or All views, and clears automatically when you navigate away from Activated.
The audience count shown for the Activated view updates live to reflect the active Activation Filter selection. Counts on the other views are unaffected by this filter.
Default Columns
| Column | Definition |
|---|---|
| ID | A unique 3–4 digit ID assigned to every Dynamic Audience. Used to reference which audiences are used in which campaigns, copied into other stores within a group, or duplicated and edited later. |
| Audience | The internal name given to the audience by the user when it was uploaded or saved in the CDP. |
| External Activation | The external APIs activated and leveraging the audience. Supported: Facebook and Google. On the Activated view, this is also an Activation Filter value (see above). |
| Fullpath Activation | The Fullpath data activation product using the audience. Supported: Audience Activation, Digital Advertising (VINs Acceleration and Website Engagement listed as coming soon). On the Activated view, this is also an Activation Filter value (see above). |
| Last update | Timestamp of the most recent star, create, edit, or title-edit action on the audience. |
| Updated by | The name of the user who completed the most recent update action. |
| Activate | Entry point to use the audience inside Fullpath's marketing activation products, or externally with other vendors. |
Add / Remove Columns
Columns can be added or removed to analyze the data most relevant to your team. Selected columns also determine what's included in the CSV export and the Subscribe to Audience feature. In addition to the default columns above, the following are supported:
Shopper details:
- Estimated next service
- Latest owned vehicle
- Lifetime value
CRM/DMS Data:
- Lead source
- Lead type
- Vehicle of interest
- Vehicle of interest VIN
Website Activity:
- Website visit count
- UTM source
- UTM campaign
Audience Actions & Functionality
Available on every audience row:
Actions:
- Activate
- Subscribe / Edit Subscription
- Share (via direct URL for a specific list)
- Download (CSV)
- Distribute Audience / Manage Distribution
- Delete
Activate
Use a Dynamic Audience Automatically with Fullpath, Manually with Fullpath, or Externally via programs and software off the Fullpath platform.
Activate Automatically (Fullpath)
The audience updates automatically every day — adding new Shoppers and removing Shoppers who no longer fit the filter conditions. The list pushes daily into:
Activate Manually
Once activated manually, the audience is saved in Data Ups, where opportunities can be managed and pushed to your CRM.
Activate Externally
Creates an API for the audience in external Facebook and Google advertising, outside and independent of what's running in Fullpath. The API updates automatically every day. Requires Facebook/Google authentication from inside the Fullpath dashboard. Learn more about the CDP APIs.
Subscribe / Edit Subscription
Generates an email of all current audience members, sent at a chosen frequency to any number of dealership personnel. Learn more about audience subscriptions here.
Share
Creates an API link that can be shared or placed directly into Facebook, Google, or other supported ads platforms for one-time targeting outside the Fullpath ecosystem. Once created, this link does not update dynamically.
Download As
Downloads the audience as a standard CSV, or as a pre-formatted list for Meta Ads and Google Ads. Includes a Download for Google Hashed option (adds PII hashing/security for Google formatting), and lets you choose which columns to include. Once downloaded, it does not update dynamically.
Learn more about the CSV downloads here.
Distribute Audience List
Creates and duplicates an audience across other rooftops connected to a dealer group — saving time and ensuring precise, consistent audience engagement across each store. Learn more about Audience Distribution here.
Delete
Removes the audience from the Dynamic Audiences list and severs any links or live APIs leveraging that group of Shoppers.
UX Functionality Summary
- Date range: Not applicable — this page shows live current audience membership, not a time-bound report.
- Sorting: Fullpath Suggested Audiences can be sorted by Shopper count.
- Filtering: Your Audiences can be filtered to Starred, Subscribed, Activated, Distributed, or All. On the Activated view only, results can be further narrowed by Activation Filter (External Activation, Fullpath Activation, or both), with a live count that updates for that view.
- Column customization: Add/remove columns from Shopper details, CRM/DMS Data, and Website Activity groups; selection carries into CSV export and Subscribe emails.
- Export: CSV download, including a Google Hashed format and per-column selection.
- Activation: Automatically, Manually, or Externally, plus Share, Distribute, Subscribe, and Delete on every audience row.
Other Important Notes
Note:
- Fullpath Activation currently supports Audience Activation and Digital Advertising. VINs Acceleration and Website Engagement are listed as coming soon as of this article's source material.
- Share links and Download As exports are one-time snapshots — they do not update dynamically. Only Activate Automatically and Activate Externally keep an audience continuously current.
- Deleting an audience severs any live links or APIs tied to it; only the in-platform CDP list continues to be cleaned and updated going forward.
- The Activation Filter and its live count are available only on the Activated view — not on Starred, Subscribed, Distributed, or All.