Shopper Timeline

The Shopper Timeline is a chronological log of every recorded interaction and touchpoint for a given shopper, displayed on the CDP Shopper Page. It provides a full-picture view of a shopper's journey — from first website visit to purchase — across all Fullpath products and integrated data sources.

Overview

The timeline displays events grouped by date, sorted in reverse-chronological order (most recent first). Each event appears as a collapsible panel that can be expanded to reveal additional details. Events are color-coded and icon-labeled by product and activity type to allow for quick visual scanning.

Filters and Sorting

Category Filters

The timeline supports multi-select category filtering via chip-style buttons. Users can filter the timeline to show only specific types of activity. Available categories:

Sub-category filters: The Leads and Appointments categories support an additional Sales / Service sub-filter, allowing users to drill into only sales-side or service-side events within those categories.

Note: A small set of event types — including legacy Chat Conversions, Data Ups leads, and Opportunity status changes — appear only when no filter is active (i.e., in "All" view) and are not mapped to a specific category filter.

Sorting

The timeline defaults to displaying events from newest to oldest. Within each date group, events appear in timestamp order.

Activity Types

Each event in the timeline corresponds to one of the following activity types. Events are sourced from Fullpath products, integrated third-party platforms, and dealership CRM/DMS systems.

Website Activity

Website Page View Recorded when the shopper visits a page on the dealership website. Each panel groups all page views for a given day and can be expanded to see individual pages visited, including VDP views, device type, traffic source, and UTM parameters.

Website Form Submission Captured when the shopper submits a form on the dealership website (input tracking). Displays the form type and submission details.

Connect Conversion A conversion event recorded by the Fullpath Connect on-site widget. Indicates the shopper engaged with a Connect module (e.g., trade-in, financing, chat). May include a Dynamic Payments tag if the module involved payment calculations.

Converted Appointment An appointment booked directly through the Connect widget, integrated with a third-party service scheduler (e.g., Xtime). Displays the service provider and appointment details.

Stellantis E-Shop Widget Conversion A conversion event from the Stellantis E-Shop widget. Expandable to show widget interaction details.

Leads

Lead A sales lead submitted from an external source (e.g., third-party lead providers, OEM, DMS). Displays the source, sub-source, vehicle of interest, assigned salesperson, and trade-in information when available. Expandable when associated data is present.

Service Lead A lead submitted specifically for a service inquiry.

Data Ups Lead A lead ingested via the Data Ups integration (e.g., Ignite). Displayed in "All" view only.

Appointments

Appointment A sales appointment recorded in the shopper's CRM record. Displays whether the appointment was shown and the associated salesperson.

Service Appointment An appointment for a service visit.

Sales

Car Sold Recorded when a sale is closed and reported in the DMS. Expandable to show full sale details including: sold vehicle (year/make/model/VIN), purchase type (cash, lease, or finance), sale price, down payment, monthly payment, APR, term, total gross, assigned salesperson, and last payment date.

Marketing Activity

Email (Audience Activation) Recorded when an Audience Activation email campaign is sent to the shopper. Each panel shows the campaign name and can be expanded to see individual email events:

• Sent — email delivered
• Opened — email opened
• Clicked — link clicked within email May display Equity or Dynamic Payments tags if the campaign contained that content.

Email Reply (Audience Activation) Recorded when the shopper replies to an Audience Activation email.

SMS (Audience Activation) Recorded when an Audience Activation SMS campaign message is sent. Can be expanded to view the message thread, including shopper replies. May display a Dynamic Payments tag.

Audience Activation Conversion Recorded when the shopper converts via an Audience Activation landing page.

Ad Click (Paid Advertisement) Recorded when the shopper clicks a Fullpath Paid Advertisement ad. Expandable to show the platform (e.g., Google, Meta, Bing, DV360), channel, objective, bundle, and landing page. May display Equity or Dynamic Payments content tags. The platform logo is shown in the panel header.

Ad Click (Last Call) Same structure as Paid Advertisement ad clicks, attributed to the Last Call product.

VSD Ad Click An ad click attributed to a VSD (Vehicle-Specific Display) campaign.

CTA Click A click on a custom CTA element (Pixel Shopper customization). Displays the CTA description.

Direct Communication

Phone Call Recorded when a tracked phone call occurs. Expandable to show: phone number, campaign name, promo line, provider (e.g., Invoca, Car Wars, Call Revu, Acquire phone tracking, Voice Agent), department, call direction (inbound/outbound), answered status, call result, and notes.

CRM Activity — Outbound Call A logged outbound call activity from the dealership's CRM (non-Fullpath CRM). Shows the assigned rep, activity type, and result.

CRM Activity — Email Sent A logged email activity from the dealership's CRM.

CRM Activity — Text Sent A logged SMS/text activity from the dealership's CRM.

Fullpath CRM Activity Activity logged within the Fullpath CRM. Displays the sub-type, assigned rep, title, description, and notes. Sub-types include:

• Call — inbound or outbound call log
• Email Sent — outbound email
• Email Reply — reply to a sent email
• Phone Entry — manual phone log entry
• SMS Sent — outbound text message
• SMS Reply — reply to a sent SMS
• Walk-in — logged walk-in visit

Gubagoo Chat A chat session initiated via Gubagoo. Expandable to view the full chat transcript.

Lead Handling SMS An SMS message sent by the Fullpath Lead Handling AI agent. Expandable to view the message content, delivery category, recipient details, incoming reply count, assigned salesperson, and actor. Delivery categories include: Appointment Set, Not In Market, Do Not Contact, Unresponsive, Needs Human, AI Active Conversation, and Awaiting First Reply.

Lead Handling Email An email sent by the Lead Handling AI agent. Shows recipient details, delivery content, and delivery category.

Voice Agent A call handled by the Lead Handling Voice Agent. Expandable to show call duration, phone number, notes, status, and a recording link. Call outcome tags include: Info Provided, Needs a Human, Appointment Set, and Other.

Service ROs

Service RO A completed service repair order from the DMS. Displays the service vehicle (year/make/model/VIN) and gross amount.

Enrichment

Enrichment A data enrichment event recorded when the shopper's profile is augmented with third-party data. Expandable to show enrichment source and details.

Urban Science AutoAlert — Dealer Defection An alert from Urban Science AutoAlert indicating the shopper may have defected to a competitor dealership. Expandable to show defection type.

Opportunity Events (visible in All view only)

Opportunity Not In Market Recorded by the Sales Enablement product when a shopper is identified as no longer actively in-market.

Opportunity Back To Market Recorded when a previously flagged shopper is identified as re-entering the market.

Opportunity Pushed to CRM Recorded when the Sales Enablement product pushes a shopper opportunity to the dealership's CRM.

Notes for Support and Implementation

• Events that are expandable display a chevron icon in the panel header. Clicking the panel reveals full event details.
   
• Events that are not expandable (e.g., Service RO, Appointment, Website Form Submission) display all relevant information directly in the header row.
   
• Each event panel shows the timestamp of the activity alongside the dealership name and acronym for multi-rooftop groups.
   
• Some event types may carry content tags in the header (Equity badge, Dynamic Payments chip, or Campaign Tags) to indicate campaign content type at a glance.
   
• The timeline is not retroactively updated for events that occurred before a product integration was active at the dealership.