Audiences: Audience Builder Logic

Overview

The CDP Audience Builder is tool to create lists of CDP Shoppers based on select criteria using our hyper-specific, powerful filters. The builder uses BOOLEAN LOGIC, or AND / OR logic. Using this can generate extremely specific filters, but it can also seem a bit counter-intuitive at times. Read below to learn about tips and best practices for using Boolean when building your audience lists.

Tips and Best Practices

Quick rules

• AND = all conditions must be true. (Example: Color is red AND Size is large → only red large items.)
• OR = any one condition can be true. (Example: Color is red OR blue → red items, blue items, or both.)

Common patterns (how users usually want it)

• Multiple choices in the same field are usually OR:
  • “Category: Shoes OR Bags” means show shoes and bags.
• Filters across different fields are usually AND:
  • “Category: Shoes” AND “Size: 9” means shoes that are size 9.

How to build filters step-by-step

1. Start with one filter and check the results.
2. Add the next filter and check again. If results disappear, that new filter is excluding too many items.
3. If you want either of two things, use OR (or pick “Any”/“Match any” if the UI has it).
4. If you want all conditions, use AND (or pick “All”/“Match all”).
    

Grouping (for mixed AND/OR)

• If you mix AND and OR, think in phrases:
  • “(A or B) and C” means A or B combined, but must also match C.
  • If the app lets you “group” filters or add parentheses, use that to show what you mean.
• If you don’t see grouping, build in steps: first apply A or B, then add C.

Exclude or “NOT”

• Use an Exclude or “not” option if you want to remove results (example: exclude Color = red).
• If results don’t match what you expect after excluding, try removing the exclude to see its effect.