CDP: Audience Report Subscriptions

Chaya David
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Overview

Audience Report Subscriptions deliver Dynamic Audience lists straight to the inbox of dealership staff, so they can follow up on the right Shoppers without logging in to the Fullpath Dashboard. Any saved Dynamic Audience can be emailed in one of two ways:
 

  • Recurring subscription: the list is emailed on a daily, weekly, or monthly cadence at the time the user chooses.
     
  • One-time send: the list is emailed once, either immediately (Send Now) or at a chosen date and hour (Schedule for Later), without creating a recurring subscription.


This lets GMs, BDC agents, and salespeople act on CDP and Shopper data, including team members who don't have Dashboard access.

 

How It Works

Recurring vs. one-time sends

Option What it does Best for
Subscription Emails the list daily, weekly, or monthly until the user unsubscribes. Ongoing follow-up lists (GM, BDC, sales reports).
Send Now (one-time) Emails the list once, right away. No subscription is created. Getting a list immediately for a single task.
Schedule for Later (one-time) Emails the list once, at the date and hour the user chooses. No subscription is created. Lining up a list ahead of a sales event or meeting.
Tip: If only one list is needed, use a one-time send instead of subscribing and then unsubscribing. That way, no forgotten subscription keeps sending emails.

Email delivery

  • Reports are sent from contact@fullpath.com.
  • The subject line includes the audience's internal title.
  • Lists with 20 or fewer Shoppers are embedded in the email body.
  • Lists with more than 20 Shoppers arrive as an attached CSV.
Example audience report subscription email

 

Where to Find It

Subscriptions and one-time sends are managed in the CDP at the audience level, from within saved Dynamic Audiences:

CDP > Your Audiences > ⋮ menu on an audience

Your Audiences list in the CDP

A subscription can also be added while creating a new audience in the Audience Builder.

Subscribe option in the Audience Builder
Subscription settings while creating an audience

 

Send an Audience Once

  1. Go to CDP > Your Audiences.
  2. Click the ⋮ menu on the audience and select Send Audience.
  3. Choose one:
    • Send Now: the list is emailed immediately.
    • Schedule for Later: pick the date and hour the list should be sent.
[SCREENSHOT NEEDED: ⋮ menu > Send Audience > Send Now / Schedule for Later]

 

Set Up a Recurring Subscription

Schedule

  • Choose a cadence: daily, weekly, or monthly.
  • For weekly or monthly reports, choose the specific day of the week or date of the month.
  • Choose the time of day the report should arrive.
Subscription schedule settings

Define CSV columns

Choose which columns to include in the report when subscribing to an audience.

Define CSV columns



Send the first report immediately

After adding, saving, or editing a subscription, select SEND NOW to receive the first batch of Shoppers right away. After that, reports follow the selected schedule.

Screenshot 2026-10-22 at 16.44.42.png
 

Note: SEND NOW inside a subscription starts a recurring subscription. To send a list once with no subscription, use ⋮ > Send Audience instead (see Send an Audience Once above).

 

SEND NOW option in subscription settings


Subscribe to multiple audiences at once

When several audiences are selected together, what happens depends on whether the user already subscribes to any of them.

Selection Result
All new (no existing subscriptions) A new subscription is created for every selected audience.

Mixed: some already subscribed, some new		 Choose one:
Create subscription only to new audiences: adds subscriptions for the new audiences only. Existing subscriptions stay as they are.

Apply new subscription (override existing): applies the new settings to every selected audience and replaces any existing subscriptions.
Example: A user already subscribes to Audience A and then selects A + B. Create only to new adds only B. Apply/override puts both A and B on the new settings. Use Create only to new to keep current subscriptions, or Apply/override to give all selected audiences the same settings.

Edit or unsubscribe

Users can subscribe or unsubscribe at any time with the EDIT SUBSCRIPTION button inside the saved audience, or from the quick action icons beside each audience in the list.

Subscription quick action on an audience
EDIT SUBSCRIPTION button

 

Best Practice

Create at least three subscribed reports in each account, each with relevant filters, to track and act on activity in the lists:

  1. A GM Report
  2. A BDC Report
  3. A Salesperson or Marketing Report

 

Learn More