Chaya David
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Activity overview
Latest activity by Chaya David-
Chaya David created an article,
Dealer Resource: Moving from AMP to Audience Activation
AMP Migration Moving from AMP to Audience Activation Your guide to the Fullpath suite (CDP, Audience Activation, Equity, and Data Enrichment) and the resources to help your team get started. Ful...
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Chaya David created an article,
Federal Compliance: Price Display in Vehicle Specific Ads
Price Display in Vehicle-Specific Ads Overview The Price Display in Vehicle-Specific Ads setting lets you enforce that a price always appears in any ad, message, or offer that references a specifi...
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Chaya David created an article,
Federal Compliance: Offers
Overview As FTC (Federal Trade Commission) rules around vehicle pricing and advertising have tightened, dealers need a reliable way to make sure the offers reaching customers meet compliance req...
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Chaya David created an article,
Federal Compliance: In-Transit Vehicles
Overview Federal Trade Commission (FTC) guidance requires that vehicles still in transit to a dealership be clearly identified as such wherever they're advertised. Fullpath automatically applies...
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Chaya David created an article,
Advertising Out-of-stock Vehicles
OverviewFullpath's Digital Advertising can create ads for vehicle models that aren't currently part of your on-lot, VDP-backed inventory. If your dealership doesn't have any inventory for a given m...
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Chaya David created an article,
Audience Activation Campaign Type: Vehicle Recall Cadence
System Recall CampaignsSystem Recall Campaigns alert shoppers when a vehicle they own has an open, unresolved manufacturer recall, and guide them to book a service visit to get it resolved. It is a...
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Chaya David created an article,
Dealership Level Settings: Offer Settings
Overview The Offer Settings page controls how lease offer down payment information is displayed to shoppers across your offer sources and marketing channels. This article covers what's on the page ...
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Chaya David created an article,
Compliant Agent Onboarding: California CARS Act
Overview The Lead Handling Agent talks with your shoppers directly, which means its language needs to meet the same advertising and disclosure standards your dealership already follows everywhere ...
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Chaya David created an article,
Offer Types in Fullpath: OEM, Dealership, and Dynamic Payments Offers
Overview Offers are how your dealership's specials — leases, finance deals, cash incentives, and more — reach shoppers across your website, ads, and email/SMS campaigns. Fullpath pulls offer data ...
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Chaya David created an article,
Consent Management: FAQ
Overview Answers to the most common questions about Fullpath's Consent Management Hub - what it is, what's included, and how it works alongside your existing systems. What It Is & Why It Matters...