Audiences: Dynamic Audiences

Overview

Dynamic Audiences are built and suggested Shopper audiences to be used for analysis or activation inside the Fullpath platform or externally. On this page you can quickly reference, save, subscribe to, distribute across a group, share, or activated audiences. 
 

Navigation

1. Enter the Fullpath Dashboard
2. Navigate to Audiences (top row navigation)
3. Scroll down to Dynamic Audiences

https://dashboard.fullpath.com/shoppers/saved-filters

Page Structure

Dynamic Audience Page has 2 sections including:

1. Fullpath suggested audiences (system generated audiences we suggest you leverage for strategic use in your BDC, Marketing, or Sales teams, can be sorted by number of Shoppers in Audience) 
   
   
   
    
2. Your Audiences (Starred Audiences, Subscribed Auiences, Activated Audiences, Distributed Audiences, or All)
    

Columns

ID:

Every Dynamic Audience created as a unique ID which is between 3 - 4 digits. The ID is used to help reference which audiences are used in which campaigns, copied into other stores within a group, or duplicated and edited at a later point. 

Audience: 

The audience name is an internal convention which is created by the user when an audience is uploaded or saved in the CDP.

External Activation:

The external APIs which are activated and leveraging the audience. Supported external activation include: Facebook and Google.

Fullpath Activation:

The data activation product within which the audience is used. Supported internal activation products include: Audience Activation, Digital Advertising (Vins Acceleration and Website Engagement coming soon!)

Last update:

The timestamp of when any of the following actions may have been taken: audience was starred, audience was created, audience was edited, audience title was edited.

Updated by:

The name of the user who completed one of the actions listed above. 

Activate:

This functionality allows you to use a Dynamic Audience either inside the Fullpath marketing activation products or externally yourself, or with other vendors.

Dynamic Audience Page functionality include:

1. Activate
2. Subscribe / Edit Subscription
3. Share (via direct URL for specific list)
4. Downloaded (CSV)
   • Download for Google Hashed (added PII security and protection in Google formatting)
   • Select which columns user would like included in CSV download
     
     
     
      
5. Distribute Audience / Manage Distribution
6. Delete
   
    

Activate

This functionality allows you to use a Dynamic Audience Automatically with Fullpath, Manually with Fullpath, or Externally via programs and software off the Fullpath platform.

 

Activate Automatically Fullpath

Dynamic audience lists activated with Fullpath will automatically update daily, adding new Shoppers/ removing Shoppers who fit/ fall off the conditions list (filters).

 

• The list will automatically push into Audience Activation on a daily basis; learn more about how to use Dynamic Audiences and build a custom campaign in Audience Activation.
   
• This list will automatically push into Website Engagement for targeted re-engagement; learn more about how to use Dynamic Audiences to build Custom Engagement with Website Engagement.
  
   
• The list will automatically push into DigAd on a daily basis; learn more about how to use Dynamic Audiences and build a custom campaign in Digital Advertising.

Activate Manually

Once activated manually, an audience will be saved in Data Ups, where you can manage all your opportunities and easily push them to your CRM. Learn more about Data Ups here.

Activate Externally

The Integration functionality creates an API for the Dynamic Audience list in external Facebook and Google advertising, outside and independent of what you are running with Fullpath. 

• The API will automatically update daily, adding new Shoppers/ removing Shoppers who fit/ fall off the conditions list (filters).
   
• This option requires Facebook / Google authentication from inside the Fullpath dashboard.
   
• Learn more about the CDP APIs

Subscribe / Edit Subscription

Every audience list may be subscribed to - generating an email list of all audience members currently inside the list and set to email at a chosen frequency to any number of dealership personnel. Learn more about audience subscriptions here.

Share

This functionality creates an API Link you can share and place into Facebook, Google, or other supported ads platforms. This one time link allows you to take an audience and use it for targeting outside of the Fullpath eco-system. Once the link is created, it will not update dynamically.

 

Download As

This functionality downloads the audience in one of several formats including: as a standard Comma Separated Value file type. 

You may also download as a pre-formatted audience list for use in Meta ads and Google Ads. 

This one time download allows you to take an audience and use it for targeting outside of the Fullpath eco-system. Once downloaded, it will not update dynamically.

Learn more about the CSV downloads here.

 

Distribute Audience List

Distributing an audience allow users to create and duplicate audiences across other rooftops connected to a Dealer group. This saves time, streamlines processes, and ensure pinpoint precision in audience engagement across each store. Learn more about Audience Distribution here.

Delete

Deleting an audience will remove it from your Dynamic Audiences list and will also severe any links or live APIs which leverage this group of Shoppers.

When you remove this data from the platform, the automated cleaning, analysis, and update will no longer occur in your exported list. Only the Fullpath CDP updates and maintains Shopper data pulled from across all connected data integrations, to keep your Audiences fresh.