Overview
The Fullpath Stories Dashboard focuses on Fullpath influenced sales which shows the multi-touch engagements Shoppers receive from your Dealership on their path to purchase.
The Fullpath Stories highlight Sales from the current or previous months along with the relevant marketing and sales engagement the Shopper received. Along with the Shopper highlights, the Sales Stories also surface the sale path of the vehicles themselves highlighting engagement, conversion, and sales on the vehicle and any associated web and marketing activity.
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For those with Group CDP - this page also includes Cross Shopper Sales Stories - Shoppers who have engaged with more than one rooftop in an automotive group. Learn more about Cross or Group Shoppers here.
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Navigation
- Enter the Fullpath Dashboard
- Click on Data (top navigation bar)
- Scroll down to Sales Stories
https://dashboard.fullpath.com/cdp/sales-stories
Page Functionality
The default view of the Sales Stories Dashboard is the previous calendar month. You may adjust the month in the upper right hand corner however, you will not be able to select the current month until it closes.
| The Sales Stories will be available from the 1st of the following month (e.g. the September Matchback report will be available from October 1st). |
Page Structure
The Sales Stories Dashboard consists of two sections:
- Highlighted Sales Stories
- The Sold Inventory List
Highlighted Sales Stories
This section provides a sample of Sale Stories - Shoppers who have a Sale from the previous month. The highlights provide a quick view of the Fullpath engagement with that Shopper which contributed to the Sale of a vehicle.
Clicking on the arrow will take you to that Shoppers' page where you can examine the full timeline and identity resolution of that Shopper.
Sold Inventory List
The Sold Inventory list shows all vehicles sold in the previous calendar month, grouped by model and visible by New, Used, or All conditions.
Clicking on the arrow will open an accordion element listing the Shoppers who purchased that model along with their basic details and what type of Fullpath engagement those Shopper received before they purchased the vehicle.
Important to note
Wholesale or Dealer Trade data is removed from reporting and attribution automatically and by default.