CDP: Group Shopper

Chaya David
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Overview

The Fullpath CDP unifies user history and activity across dealership systems, first-party data, and user devices and channels to form a single entity for each Shopper.

A Group Shopper (also called a Cross Shopper) is any Shopper with a lead, service, or sales record in more than one Dealership's CRM or DMS within a shared Dealer group. These Shoppers interact with multiple rooftops and brands, leaving valuable data scattered across multiple Dealer systems — the Fullpath CDP unifies that Group Shopper history and activity into one consolidated view inside the CDP Dashboard.

 

Note: To learn more about a Shopper and how Fullpath achieves identity resolution, read here.

 

How It Works

Group-Level Garage Data for Customer Suppression

Data from across the Group CDP can inform the Shopper profile to indicate:

  • A Currently Owned Vehicle verified at one store is visible across all others in the group.
  • A Sale from one store in the group will mark the Shopper as not in market for 12 months across all others in the group.
  • This applies to (and is capped at) Shoppers who purchased a vehicle in the past year (starting from September 2025).

 

Note: This is the behavior most likely to surprise a Dealer admin — a sale recorded at one rooftop actively suppresses that Shopper as an in-market lead at every other rooftop in the group, not just the store where the sale happened.

 

Where to Find It

There are several places in the Fullpath Dashboard, on the Shopper Page, to identify Group Shoppers or indicate group activities taken across multiple rooftops in the group.

Users may choose to view Shoppers at the individual store level (the store they're currently logged into) or with the Group view enabled.

 

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How to Use It

Shopper Page Tabs

Group icons appear next to the Timeline and Identity Resolution tabs to easily indicate that both contain information about this Shopper sourced from multiple rooftops.

 

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Shopper Timeline

The abbreviated name of the store where the relevant event or activity took place appears on every action shown in the Shopper timeline.

 

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Shopper Details

The listed Lifetime Value takes into consideration purchases and services performed across multiple stores. The visible Segments / Shopper Tags are sourced from across the group as well. Learn more about the Shopper details and Lifetime Value here.

 

Lifetime Value on a Group Shopper is an aggregate of all purchases and services from stores across the Dealer Group.

Geolocation lists the Shopper's location as a distance from the store the Dashboard user is currently logged into.

 

Screenshot 2025-04-24 at 12.52.42 PM.png

 

Garage

When the Group Level toggle is enabled, the full list of vehicles associated with a Shopper from across the group — including Currently/Previously Owned tags — will appear. Each vehicle displays a store-initials tag in the top right corner.

 

Tip: Unlike the other group tabs (Timeline and Identity Resolution), the Garage tab shows all vehicles across the group regardless of the user's permissions to the other stores.

 

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Identity Resolution

All merged Shopper data available in the Identity Resolution tab lists the location the data was sourced from. Learn more about Identity Resolution and Merge Rules here.

 

Note: The Group Level view shows merges done within each individual store separately. It will not show shopper merges that span across or combine data from multiple stores within the group.

 

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Permissions

  • The Group Level shopper page is available only for Group CDP Clients.
  • Only Group Level Dashboard users (those with permissions to multiple stores) can see the group events and data.

 

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