Chaya David
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Articles
Recent activity by Chaya David-
Objective: Certified Pre-Owned
Overview The Certified Pre-Owned (CPO) objective is one of 10 Digital Advertising objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a sp...
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Bots Opening Audience Activation Emails
Understanding Bot Traffic and How Audience Activation (AA) Mitigates It Bot traffic refers to automated interactions with your email content, often executed by scripts or software programs rather...
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Audience Activation Settings: Email Customization
OverviewThe Email customizations section for Audience Activation (AA) is where you can configure and customize emails and layouts. Customize Graphic EmailsGraphic emails contain logos in the head...
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Dealership Level Settings: Video
Overview In Google Ads, you can add compelling videos with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats in...
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FAQ: Fullpath CDP
FAQs Fullpath’s Customer Data Platform is a state-of-the-art technology designed to unify, clean, manage, and analyze first and third-party dealership data. Fullpath uses identity resolution tech...
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CDP: Fullpath APIs for External Audience Activation
Overview The Dynamic Audience Lists give customers with CDP Pro the ability to create, analyze, and save lists of Shoppers with filters and conditions applied. You can easily log in and view saved ...
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Fullpath Two-Factor Authentication (2FA)
Overview Two-factor Authentication (2FA) adds an extra layer of security to your Fullpath Account. In addition to your username and password, 2FA prompts you to enter a code that Fullpath will send...
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Activation: Data Ups Agent Overview
OverviewThe Data Ups Agent Management System allows Dealers to identify in-market opportunities using buying-intent signals pulled from within the dealership’s first-party data. The overview page ...
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Dealership Level Settings: Images
Overview There are many places in the CDP a dealership may want to upload and use their own images to leverage their branding and add personalization to their advertising. The settings for editing ...
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Supported DMS
OverviewDMS Data is a critical integration which the Fullpath CDP needs in order to provide a complete view of vehicle transactions, Shopper purchases, Service and appointment data. The table belo...