Chaya David
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Articles
Recent activity by Chaya David-
Facebook Conversions API (CAPI)
Overview Fullpath Digital Advertising leverages the most up to date and best practices issued by Meta when creating accounts and campaigns to advertise for Dealerships on Facebook. One of these inc...
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Equity In Digital Advertising
Overview The Fullpath Equity engine provides powerful data leveraged across the CDXP. In Digital Advertising, Equity positive Shoppers are identified, pulled from the Dealership CRM, and targeted ...
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Audience Activation Campaign Type: Equity
Overview Audience Activation supports several campaign types, each with different goals and audiences. The Equity campaigns enables dealers to advertise to shoppers who Fullpath have identified hav...
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Fullpath Attribution
Fullpath Digital Advertising Attribution: Phone Calls - This metric combines clicks on the Google Ads call extensions added to your ads AND calls tracked via DNI from numbers displayed on the you...
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Cost Per Lead (CPL) Calculations
Terms and Definitions Leads are shoppers who have converted and identified themselves either via a form-fill or a phone call. Fullpath does not count pageviews or clicks as leads. We define leads a...
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Naming Conventions for Campaigns Inside Google Ads and Facebook
OverviewFullpath supports many different paid advertising solutions, both within our CDXP Platform and outside of the platform in some cases. Customers may have one or many solutions active - or th...
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Invoca Call Tracking
Overview Fullpath integrates with Invoca call tracking in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships...
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Adding Custom Email Templates to Audience Activation
OverviewCustom templates allow you to add your own custom email templates or duplicate and edit existing ones for the Audience Activation delivery system and A/B test, or replace, your email emails...
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Fullpath Loyalty Program Onepager
PDF attached.The Fullpath Loyalty Program We created our loyalty program to thank you, our valued customers, for your ongoing support and encouragement as we pursue our mission to create game-chang...
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Activation Definitions and Attribution
Terms and Definitions → Contacted: Contacted opportunities are known shoppers sourced from your CRM, DMS, list upload etc. with whom we've initiated communication (i.e. sent them emails, SMS, Equit...