Chaya David
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Articles
Recent activity by Chaya David-
Car Wars Call Tracking
Overview Fullpath integrates with Car Wars in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships using Car Wa...
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Calculating Equity
Calculating Equity Fullpath is able to calculate a Shopper's equity and estimated remaining debt using a combination of data pulled from the DMS, CRM, and Kelly Blue Book. It is important to note...
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CDP: Dynamic Audiences in Website Engagement
Overview The Dynamic Audiences enable customers with CDP Pro to create, sort, and save lists of Shoppers with filters and conditions applied. These Shopper lists may be leveraged within Website Eng...
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Audiences: Imported Lists
OverviewImported lists enable Dealerships to upload customers into the CDP. These customer lists may come from recall data, OEM lists, purchased lead lists, or any other external lists you want to ...
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Audience Activation Individual Campaign Page
OverviewAudience Activation enables dealers to generate new revenue from existing CRM customers by leveraging data, identifying new opportunities, and engaging customers with scalable, hyper-person...
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Trouble Shooting: Facebook API Sync Error
If you're receiving a sync failure it is likely because the Facebook business page has changed permissions or password. To reset and fix the error complete the following steps. Est. Time: 10 m...
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Account / Ad / Objective Dashboard Status
Overview In the Fullpath Dashboard there are a number of statuses visible. Below is an explainer for Ad and Objective statuses. Ad Status The default view shows "All but expired": paused - th...
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Performance Max (PMAX) Overview Page
OverviewPerformance Max is a goal-based campaign type which allows advertisers to access all of their Google Ads Inventory from a single campaign. It's designed to complement a keyword-based Search...
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Audience Activation Email Fonts
Overview In order to have all Audience Activation emails look good on each email client and device (outlook, gmail, apple mail, mobile etc) we comply with universal email best practices. One of the...
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Dealership Level Settings: Security and Restricted Dashboard Access
Overview Shopper links are the unique URL of a Shopper resolved and indexed in the Fullpath CDP. Shopper Links can be shared as a URL and are also sent in the notes/ comments section of all Fullpat...