Overview
Group Activation features inside Audience Activation let a dealer group coordinate marketing and communications across all stores by sharing shopper events at the group level via the Fullpath CDP. These controls prevent conflicting or redundant sales/service messaging across sister stores and enable group-level marketing decisions that improve the shopper experience.
Scope
This article describes the Group Activation settings available under Audience Activation > Product Settings. It explains what each option does, who can change them, where to find them in the Dashboard, how to enable/disable and configure them, and troubleshooting tips. Intended for enterprise customers (corporate directors, program managers) and internal support/Customer Success teams.
Key behaviors
- When Enable Group Synchronization is ON, dealerships in the same group can listen to and act on shopper events originating from any store in the group.
- Suppression windows control how long sales or service campaigns are paused for a shopper after group-level events (purchase, appointment, lead submission, service RO).
- Inputs are automatically saved when the cursor/focus leaves the input control — no explicit Save or Apply click is required. (See “Information needed” for confirmations about visual feedback and propagation behavior.)
- Inputs are PER STORE - to align suppression across a group - toggle the enable switch ON for each store to listen to other store events
Technical eligibility
- Enterprise account with Group/Corporate structure enabled.
- Fullpath CDP enabled and configured to ingest and share group-level shopper events.
- Dealers/stores must be associated with the same group identifier in Fullpath.
Roles and permissions
- The Group Activation settings page can be viewed by users with access to the relevant store.
- To edit - users with Edit / Admin level access.
Navigation
Dashboard > Audience Activation > Product Settings > Group Activation
https://dashboard.fullpath.com/settings/nurture/group-activation
Group Activation settings (fields, units, defaults)
Enable Group Synchronization
- Unit: toggle (On / Off)
- Default: OFF (false)
- Purpose: When ON, dealerships listen to shopper events across the group for campaign synchronization.
Group Sale
- Unit: months
- Default: 12
- Purpose: Suppress sales campaigns for the configured number of months following a shopper’s purchase at any dealership in the group.
Before Group Sales Appointment
- Unit: days
- Default: 3
- Purpose: Suppress sales and service campaigns for the configured number of days before a shopper’s sales appointment at any dealership in the group.
After Group Sales Appointment
- Unit: days
- Default: 3
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Purpose: Suppress sales and service campaigns for the configured number of days after a shopper’s sales appointment at any dealership in the group.
Before Group Service Appointment
- Unit: days
- Default: 3
- Purpose: Suppress service campaigns for the configured number of days before a shopper’s service appointment at any dealership in the group.
After Group Service Appointment
- Unit: days
- Default: 3
-
Purpose: Suppress service campaigns for the configured number of days after a shopper’s service appointment at any dealership in the group.
Group-Lead
- Unit: days
- Default: 14
-
Purpose: Suppress sales and service campaigns for the configured number of days after a shopper submits a lead at any dealership in the group.
Group Service RO
- Unit: months
- Default: 3
- Purpose: Suppress service campaigns for the configured number of months following a shopper’s Service RO from any dealership in the group.
How to enable or disable Group Suppression (Dashboard)
- Sign in to the Dashboard with an Edit or Admin user.
- Go to Audience Activation > Product Settings > Group Activation.
- Toggle Enable Group Synchronization to ON to activate group-level event listening (toggle OFF to disable).
- No additional Save/Apply click is required — changes are saved automatically when focus leaves the control (see notes below).
- Adjust suppression windows as needed by editing the fields (values persist when focus leaves the input).
Use Cases
Purchase suppression: If Group Sale = 12 months and Shopper A buys at Dealer A, sales campaigns targeted to Shopper A from Dealer B in the same group will be suppressed for 12 months.
Appointment suppression: If Before Group Service Appointment = 3 days and Shopper B has a service appointment at Dealer C in 3 days, service campaign sends from other group dealers will be suppressed starting 3 days before the appointment.
Troubleshooting & common checks
Edits not persisting:
- Make sure you have Edit or Admin access.
- Ensure you move focus out of the input (click elsewhere or press Tab) — this triggers the automatic save.
- Check for browser pop-ups or modal dialogs that might block focus changes.
- Verify your browser has JavaScript enabled and no extensions are blocking site scripts.
-
Confirm network connectivity; autosave requires a live connection to persist changes.
No visual confirmation after change:
- Look for transient UI indicators (saved message, checkmark) — if none appear, consult “Information needed” below.
-
Check the value after re-focusing the field to confirm persistence.
Important notes and best practices
-
Default OFF: Group Synchronization defaults to OFF. Enable it only after confirming Fullpath group ingestion and campaign readiness.
-
Autosave behavior: Inputs are saved automatically on focus loss. Train users to confirm their change by checking the field after moving focus away.
-
Testing: Validate behavior in a staging/test environment or with a pilot group before enabling across the enterprise.
-
Communication: It is recommended to notify dealerships in the group before enabling synchronization to avoid confusion about local campaigns being suppressed.
- Granularity and overrides: These settings apply at the group level. Verify if store-level overrides or subgroup settings are needed/supported.
FAQs
Summary:
Group Suppression is a store-level setting that lets a store “listen” for customer touch points (sales, leads, appointments, service ROs) that occur at other stores in the same group. When enabled, the store can pause marketing to customers who have already engaged with any sister store, avoiding duplicate or confusing messages. Each store sets its own pause durations per touchpoint, and those values combine with that store’s existing suppression rules to determine whether a customer is paused.
Q: Is this a group setting or a store setting?
A: It’s a store-level setting. Each store must enable Group Suppression individually to start receiving events from sister stores.
Q: Do stores in the same group have to use the same suppression rules?
A: No. Each store can set different pause durations per touchpoint. If you only enable Group Suppression without changing durations, the stores will have identical defaults, but you can customize each store independently.
Q: Why enable it per store instead of once for the whole group?
A: Per-store activation gives granular control so each location can define the suppression rules that fit its needs rather than enforcing a single rule across the group.
Q: How do Group Suppression and a store’s existing (dealership) suppression rules work together?
A: The system checks the relevant rule based on where the event occurred:
• If the customer engaged at the local store, the store’s dealership suppression applies.
• If the customer engaged at a sister store, the store’s Group Suppression rule applies.
Result: the pause length depends on the event’s origin.
Example:
- Dealership suppression (Store A): 14 days after a lead submitted at Store A.
- Group suppression (Store A): 7 days after a lead submitted anywhere in the group.
- Outcome: A lead submitted at Store A is suppressed from Store A’s campaigns for 14 days. A lead submitted at another store in the group is suppressed from Store A’s campaigns for 7 days.