Agents: Omni

Overview

Omni is a dealer-facing, secure GPT environment built by Fullpath. Unlike public LLMs, Omni is trained on the dealership’s own data, integrates with the dealership Customer Data Platform (CDP), and uses the Model Context Protocol (MCP) to leverage dealership agents (inventory, incentives, OEM offers, Shopper data, etc.). Omni is accessible via the Fullpath Dashboard and is positioned to preserve customer privacy, reduce per-user costs compared to individual accounts, and improve team performance while minimizing PII leakage risk.

Technical eligibility

Available for Fullpath Dealer customers who have CDP Pro.

Notes about roles and permissions

• Omni is intended to be used by dealership staff with Fullpath Dashboard logins.
• Dealer administrators control who on their team has access.
• Admin and Edit level roles may access and use Omni.
   

Navigation

Omni will be included in the CDP Pro package and therefore will not sit as a separate product in the Dashboard. Omni will be enabled by default on all live CDP Pro accounts and will be accessible via the Dashboard side menu across all pages.

Omni Use Cases

A sample of suggested prompts:

CDP Shopper Data

• "Show detailed info on [shopper]."

• "Help write a personalized email to [shopper]."

• "Create an SMS follow-up for [shopper]."

• "Generate a talk track for a call with [shopper]."

Inventory

• "How many vehicles are currently available in inventory?"

• "Show me all new [year] [make] [model] trucks in stock."

• "What colors and trims are available for the [year] [make] [model]?"

• "List all new [make] [model] models with their prices."

• "How many used [make] [model] trucks are currently for sale?"

Generate Audience Lists

• "Show shoppers who visited the website in last 30 days."

• "Find customers with positive equity who have not purchased recently."

• "List shoppers interested in SUVs."

• "Create an audience of high engagement customers with positive equity who haven’t purchased in 6 months."

• "Find repeat buyers with service visits in the past year."

Social Media Posts

• Generate a ready-to-use post about a specific vehicle, including an image of the VIN, and talk to Omni to tweak the post.

Omni interface highlights

• Familiar GPT-style chat window.
• Upper-left controls:
  • New chat / Quick start
  • Bookmark and save important chats for later
• Chat features:
  • Attach files to a conversation
  • Use supported toolsets (e.g., code interpreter, web/file search) if enabled
  • Can support up to 5 uploads per message
  • File types supported: txt, Csv, json, pdf, png,jpg, jpeg

  • File Size supported: up to 5MB each file
     

     

Privacy, security, and PII handling

Omni is privacy-preserving and trained on dealership data to reduce reliance on public LLMs. It is designed to prevent PII leaks and protect customer information when used correctly. 

Frequently Asked Questions

What kind of questions can Omni  answer?

Leverage your Omni Agent to automatically combine customer behavior, marketing touch points, service history, and inventory signals into one easy-to-read summary or simple action plan so your team sees what matters most at a glance. 

What data is Omni  leverage or have access to?

Omni has several built-in Model Context Protocols (MCPs) or selectable context bundles that it can use to ground its responses in dealership-specific data. We're constantly adding more MCPs to the mix; some typical MCPs include (but are not limited to):

1. Dealership operating information (address, hours, contact details)
2. Dealership inventory
3. Current incentives and OEM offers
4. Dynamic Payments (if enabled on the store / group)

• 5. Shopper, customer profiles and behavioral data from the Fullpath CDP

Who from the Dealership has access to Omni?

Anyone with a Fullpath login at the Admin and Edit level roles may access and use Omni. Admins can add additional users if needed.