We know there's a lot to keep track of right now — evolving rules, carrier requirements, and CRM quirks can feel overwhelming. This article provides some insight into what dealers need to know and do, then shows how Fullpath’s CDP and Audience Activation work together to help you stay organized and reduce risk. Learn more about how our Lead Handling Agent does the same!
Fullpath gives you practical controls, audit traces, and automated protections so you can focus on selling while keeping messaging compliant.
This is not legal advice. For specific legal questions, please consult your legal counsel; for product help, reach out to your Fullpath CSM.
Audience Activation / SMS
What to be aware of (TCPA & consent)
- Marketing SMS sent using automated systems requires prior express written consent that’s specific to SMS marketing (clear, affirmative opt-in).
- Consent must be recorded (timestamp, exact text shown, source) and stored in your CRM so Fullpath can ingest it.
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Consumers must be able to opt out easily (e.g., reply STOP); opt-outs must be honored immediately.
- Carriers and registries impose registration and content rules — noncompliance can cause blocking or number suspension.
Why this matters
- Violations risk TCPA fines and private suits, carrier blocking, and reputational harm.
- Good consent practices lower complaints, improve deliverability, and protect ROI.
How Fullpath product settings help you align / manage risk
- Send gating: Audience Activation only sends to contacts marked opted-in in the CDP.
- STOP handling: Audience Activation auto-honors STOP and AI-detected unsubscribe phrases and blocks further sends.
- Template enforcement: Custom templates must include opt-out text; system enforces it.
- Frequency & timing controls: Default = one SMS per 30 days; default send window = 2–5 PM ET (adjustable).
- Bulk opt-in audit: Audience Builder can bulk-enable CDP opt-in and emails a CSV audit to your CSM (tool only enables; cannot bulk opt-out CRM records).
- Delivery controls: Messages sent via Twilio; Fullpath manages toll-free numbers and avoids public shorteners to reduce carrier filtering.
- Audit tools: Export unsubscribed lists, review SMS Replies, and retain Audience Builder CSVs for records.
- Important caveat: CDP opt-in can override CRM Do Not Contact for Fullpath sends — confirm CRM sync behavior with your CSM before bulk actions.
Need help? Contact your Fullpath CSM for CRM-specific sync details, audit exports, or to review Lead Handling rules. For legal questions about consent wording or TCPA risk, consult your counsel.