Chaya David
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Articles
Recent activity by Chaya David-
CDP: Group Shopper
Overview The Fullpath CDP unifies user history and activity across dealership systems, first-party data, and user devices and channels to form a single entity for each Shopper. A Group Shopper (al...
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Why Googling Yourself Can Be Misleading
Overview This article covers the main reasons why searching for your dealership on Google and trying to find your own ad is unlikely to show a consistent result — and where to look instead for a r...
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CDP: Audience Report Subscriptions
Overview Audience Report Subscriptions deliver Dynamic Audience lists straight to the inbox of dealership staff, so they can follow up on the right Shoppers without logging in to the Fullpath Dash...
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Activation: Creating Custom Campaign in Digital Advertising
Overview Custom Campaigns let Dealers build a Digital Advertising campaign around one of their saved Fullpath audiences, with its own schedule, budget, channels, and ads. Custom Campaigns are crea...
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CDP: Dynamic Audiences in Website Engagement
OverviewThe Dynamic Audiences enable customers with CDP Pro to create, sort, and save lists of Shoppers with filters and conditions applied. These Shopper lists may be leveraged within Website Enga...
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Audiences: Imported Lists
Overview Imported lists enable you to upload customer lists from external sources—such as recall data, OEM lists, purchased leads, or any other external customer data—into the Fullpath CDP. Once u...
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Trouble Shooting: Facebook API Sync Error
If you're receiving a sync failure it is likely because the Facebook business page has changed permissions or password. To reset and fix the error complete the following steps. Est. Time: 10 m...
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CDP: Fullpath APIs for External Audience Activation
Overview The Dynamic Audience Lists give customers with CDP Pro the ability to create, analyze, and save lists of Shoppers with filters and conditions applied. You can easily log in and view saved ...
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Data: Fullpath Sales Stories
Overview The Fullpath Stories Dashboard focuses on Fullpath influenced sales which shows the multi-touch engagements Shoppers receive from your Dealership on their path to purchase. The Fullpath ...
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CDP: Shopper Page
Overview The Shopper Page provides a unified customer profile of each Shopper, including marketing interactions with your dealership, website activity, AI-generated insights, vehicle information, ...