Fullpath Dashboard – Fullpath Help Center

Structure

The top bar of the Fullpath customer Dashboard has 3 sections including: Data, Audiences, and Activation.

Within each top bar section, the related side bar menu opens on the left allowing the user to dive deeper into each category of Data, Audiences, or Activation.

Access

You can always access your Fullpath Dashboard by visiting https://www.fullpath.com/ and clicking on the SIGN IN button in the upper right hand corner

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Roles and Permissions

Learn about how to add and who has access to the Dashboard along with what the different roles can do in the Fullpath CDP. Explore how your Dealership can customize and configure roles and permissions according to your needs.

	The Data tab contains all reports and analysis of Dealership data connected to the CDP. Group and Enterprise reporting is available in this section as well. Data integrations, mapping, and hygiene may also be accessed from within this tab.
	The Activation tab contains Store and Group reports, as well as automated activation solutions: Digital Advertising, Website Engagement, Audience Activation, and VINs Acceleration, Data Ups, and Equity.

	The Audiences tab contains the saved Dynamic Audience, includes the Audience Builder and filters, and Imported Lists. Audiences also include Inventory Analysis and Starred Segments (saved lists of vehicles for analysis or activation).