Overview
The Custom Campaigns page is the central place in the Digital Advertising dashboard to view, track, and manage all Custom Campaigns on an account. It lists the account's campaigns, reports their performance, and provides direct access to campaign actions.
From this page, users:
- View Custom Campaigns.
- Track campaign performance across multiple metrics.
- Edit or delete a campaign.
- Manage and schedule campaigns through the Custom Campaigns wizard.
Eligibility
Access to the Custom Campaigns page depends on the user's permission level:
- Users with Read permission or higher can view the page.
-
Users with Edit or Admin permission can edit and delete campaigns.
Navigating to the Custom Campaigns page
Activation > Digital Advertising > Custom Campaigns: https://dashboard.fullpath.com/acquire/custom-campaigns
Using the Custom Campaigns page
The page highlights high level aggregate metrics across all campaigns which ran in the selected date range including:
- Number of Active Campaigns
- Total Budget allocated on those Campaigns
- Total Spent on those Campaigns
- Total Ads within the campaigns
The page also lists the Custom Campaigns by row. Each row shows:
- Campaign Name
- Campaign Start Date
- Campaign End Date
- Current Status
- Channel
- Budget
- Spend
- number of Ads running/ ran
-
Clicks
Date range
The page defaults to the current month, month-to-date. Previous months as well as future months (scheduled campaigns) are also available for review.
Actions
From the Custom Campaigns page, users:
- Edit a campaign.
- Delete a campaign.
Editing and deleting campaigns require Edit or Admin permission.
Important to note
For Custom Campaigns already running or scheduled to start within the current month, automatically set the end date to the last day of the current month when deleted from the scheduler & change the status to ‘ended'/'removed' in the scheduler.
For Custom Campaigns already running or scheduled to start within the current month, delete for current month + in the scheduler when deleted from the audiences tab / not the scheduler & change the status to ‘deleted’/'removed'.
For Custom Campaigns scheduled to start next month and are deleted via the scheduler or via the the audiences tab - delete them & change the status to ‘deleted’/'removed'.
if there's a scheduled custom campaign scheduled to start next month, and the scheduler is deleted entirely, then the custom campaigns should be "deleted" as well