Audiences: Audience List Distribution Across Stores

Overview

This feature lets users distribute saved Dynamic Audiences across multiple stores in a Dealer group. It speeds up audience creation for organizations that maintain similar audiences across several rooftops by allowing duplication from the Dynamic Audiences list and distribution while building a new audience in the Audience Builder.

Scope

This article covers:

• What group distribution is and the supported use cases
• Technical eligibility and permissions required
• Where to find the feature in the CDP
• How to create, duplicate and view distributed audiences
• Edit and delete rules for group audiences
• Troubleshooting and implementation notes

Technical eligibility

• Available for Dealer group accounts with two or more connected stores (rooftops).
• User must have the required role/permission to perform actions (see Roles & permissions).
• The receiving store must be connected to the same Dealer group.
• Note: Confirm rollout details (whether this feature is enabled by default or behind a feature flag) — see “How to enable / disable in the Dashboard” below.

Use cases

1. Audience Builder — create a new audience and save it to multiple stores during the save step.
2. Dynamic Audiences — duplicate an existing audience across the group from the Dynamic Audiences list.

Roles & permissions

• Admin users:
  • Only Admin users can create group audiences in an account.
  • Only Admin users can duplicate audiences to other stores for which they have admin permissions
• Creator:
  • The user who initiates the duplication (creator) can add or remove the audience from additional stores in the group.
  • The creator cannot edit the shopper set globally across the group after duplication (global shopper set edits are not supported).
• Receiver:
  • Users at recipient stores can “Save as new” — i.e., make a local duplicate they can edit independently.
• Permission scope:

  • A user can duplicate audiences only for stores for which they have admin permissions.

     

Navigation

• CDP > Audiences > Dynamic Audiences
  https://dashboard.fullpath.com/shoppers/saved-filters 
  
  
   
• CDP > Audience Builder (when creating a new audience)
  https://dashboard.fullpath.com/shoppers/analysis/all?filters=e30%3D 
   
• In the Dynamic Audiences list, use the Distributed tag to see where an audience has been distributed.

How it works (high level)

• Distribution happens at the audience-list level: you distribute a saved audience and the system creates identical audience entries for the selected rooftops that retain a visual association to the parent (group) audience.
• When creating a new audience in the Audience Builder you can choose to save the audience to one or more stores as part of the save flow.
• You can view distribution status by hovering over the Distributed tag in the audience list to see which rooftops received the list.

Step-by-step: Duplicate an existing audience across the group (Dynamic Audiences)

1. Go to CDP > Audiences > Dynamic Audiences.
2. Locate the audience you want to duplicate.
3. Click the dot more menu for the audience and choose  Distribute Audience
4. In the distribution dialog:
   • Select the target stores/rooftops (only stores where you have the required permission are shown).
   • Confirm selection.
5. Click Confirm/Distribute to start duplication.
6. Result:
   • An identical audience is created for each selected store.
   • Each duplicated audience is visually linked to the parent group audience for reference.
   • The creator is recorded as the group audience creator.

Step-by-step: Create and save a new audience to multiple stores (Audience Builder)

1. Go to CDP > Audience Builder.
2. Build your audience (select rules, attributes, shopper set).
3. Click Save.
4. In the Save dialog:
   • Select “Distribute"
   • Choose the target stores (only stores where you have the required permission are shown).
5. Click Save to create the audience across the selected stores.
6. Result:
   • The new audience is saved on each selected store and is associated to the same parent group audience.

Viewing distribution details

• In the Dynamic Audiences list, a Distributed tag appears on audiences that have been shared.
• Hover over the Distributed tag to see which stores/rooftops the audience has been distributed to.

Editing group audiences

• Global shopper set edits across the group are not supported: the creator cannot change the shopper set that is shared across all distributed instances.
• Creator can:
  • Add stores to the distribution set (duplicate to more rooftops).
  • Remove stores from the distribution set (remove that store’s associated audience).
• Receiver (store-level user) can:
  • Save as new — creating a local copy they can edit independently.

Deleting group audiences

• Creator can perform a bulk delete of the distributed audiences across the group.
• Exception: Audiences that are currently activated (in use) cannot be deleted; attempts to delete activated audiences will be blocked.
• Deletion from an individual receiving store (if allowed) will not remove other stores’ copies unless done by the creator as a bulk delete.

Troubleshooting

Cannot see the Duplicate/Distribute option:

• Confirm you are an Admin (or have the required permission — see Roles & permissions).
• Confirm the feature is enabled for your Dealer group (contact Customer Success if unsure).
• Refresh the page or clear cache.
   

Cannot select a target rooftop:

• You do not have the required permission on that store. Request elevated access from that store’s Admin.
• The store may not be connected to the Dealer group — verify connectivity.

Distributed tag shows fewer rooftops than expected:

• Only stores selected at time of duplication receive the audience.
• Distribution visibility reflects only stores where duplication succeeded.

Deletion blocked:

• The audience is activated. Deactivate or stop the activation before attempting deletion, or contact Support for help.
• Shopper set needs to be different for a specific rooftop:
  • Use “Save as new” at the recipient store to create a local editable copy, then adjust the shopper set locally.

Limitations & other important points

• Group activation (activating audiences across the entire group is not yet supported) 
• Global edits to the shopper set post-duplication are not supported. To change shopper sets for a specific store, use “Save as new” on that store’s copy.
• Audit trail: The creator is recorded at duplication time. Keep this in mind for governance and audit purposes.