Audiences: Audience Builder

Audience Builder Filters

All filters use AND/OR/NOT group logic. Text inputs use contains logic and are case-insensitive unless noted. Date inputs support both absolute date ranges and relative time periods.
 

Shopper Details

• Name — text (contains)
• Consent Status - Email, dropdown, single select (subscribed, unsubscribed) / SMS, dropdown, single select (opted-in, opted-out)
• Dealership Loyalty Score — number range 0–10
• Marketing Engagement Score — number range 0–10
• Distance from Dealership (miles) — number range, min 0
• Customer Type — single-select: Business, Individual
• Last Marketing Touchpoint — date range
• ZIP Code — text with ZIP validation
• City — text
• State — multi-select dropdown, all 50 US states (abbreviation)
• Garage — contains:
  • Ownership Status — single-select: Currently Owned, Previously Owned
  • Estimated Mileage — number range, min 0
  • Next Estimated Service Date — date range
  • Recall Date — date range
  • Recall ID — text
  • Vehicle — year, make, model, trim, body class, electrification level

Email

• Email — text (contains)
• Available — single-select: Available / Not Available

Phone

• Phone Number — text (digits only, no formatting symbols)
• Available — single-select: Available / Not Available

Lifetime Value Gross

Profit retained by the dealership. Scope dropdown — pick one:

• Total — number range, currency
• Sales — number range, currency
• Service — number range, currency (for those with a DMS link configured)

Lifetime Value Revenue

Full transaction amount before deductions. Scope dropdown — pick one:

• Total — number range, currency
• Sales — number range, currency
• Service — number range, currency (for those with a DMS link configured)

CRM/DMS Data

• Sales Lead:
  • Date — date range
  • Lead Type — dynamic list (sourced from CRM)
  • Lead Source — text
  • Lead Sub Source — text
  • Lead Status — text
  • Lead Sub-Status — text
  • VOI Vehicle — year, make, model, trim, body class, electrification, condition, days on lot, VIN, stock #
  • Trade-In Vehicle — Yes/No, plus Make, Model, Year (range 0–2050), Trim, Body Class, Electrification
• Sale:
  • Date — date range
  • Sale Count — number range, min 1
  • Payment Type — single-select: Cash, Lease, Finance
  • Monthly Payment — number range, currency
  • Down Payment — number range, currency
  • Price — number range, currency
  • Residual Pct. — number range 0–100, percent
  • APR — number range 0–100, percent
  • Payment Term — number range, integer
  • Payments Left — number range, integer
  • Last Payment Date — date range
  • Gross Profit — number range, currency
  • Extended Warranty - date range, custom range (supported for ReyRey, DealerVault, CDK, and Tekion clients)
  • Vehicle — full vehicle filter (year, make, model, trim, body class, electrification, condition, VIN, stock #)
  • Lead Type — dynamic list
  • Lead Source — dynamic list
• Service RO (for those with a DMS link configured):
  • Date — date range
  • Service Count — number range, min 1
  • Operation Code — text (not case-sensitive; not supported for Dealer Track)
  • Amount — number range, currency, integer
  • Vehicle — year, make, model, trim, body class, electrification, mileage
• Service Appointments — Date range (for those with a DMS link configured)
• Appointment:
  • Status — single-select: Shown, Missed, Upcoming
  • Date — date range
• CRM Activity (surfaces only when enough underlying records exist):
  • Date — date range
  • Category — single-select: Outbound Call, Email Sent, SMS Sent
  • Status — text
• Last Assigned Salesperson — text
• Pushed to CRM Event — Date range (for those with Data Ups Workflow Management)

Website Activity

• Website Visit:
  • Date — date range (default last 30 days)
  • Website Visit Count — number range, min 0
  • Page Type — multi-select: VDP, Search, Homepage, Incentives, Service, Finance, Trade-In, Other
  • Page URL — text (contains; page must have Fullpath snippet; no symbols)
  • VDP Visit — full vehicle filter (year, make, model, trim, body class, electrification, condition, mileage, price, VIN, stock #, days on lot, last call)
  • Browser Language — single-select: English, Spanish
  • Device Type — multi-select: Desktop, Tablet, Phone
  • UTM Source — text
  • UTM Campaign — text
• Website Conversion:
  • Is Reported Lead — checkbox
  • Is Dynamic Payment Powered Content — checkbox (for those with Dynamic Payments)
  • Date — date range

Off-site Activity (for those with Cox eco-syetm enhanced data)

Tracks VDP views that happened outside the dealership's own website but within the Cox eco-system (AutoTrader, KBB etc.).

• Dealership VDP (dealer inventory):
  • Date — date range
  • Website Visit Count — number range, min 0
  • VOI Vehicle — year, make, model, trim, body class, condition, VIN, stock #, price, mileage (certified, electrification, last call, days on lot disabled)
     
• Market VDP (competitor inventory):
  • Date — date range
  • Website Visit Count — number range, min 0
  • VOI Vehicle — year, make, model (all other vehicle fields disabled)

Finance (for those with Equity by Fullpath)

• Equity:
  • Month — month range, default = this month
  • Amount — number range, currency
  • Percentage — number range -100 to 100, percent
  • KBB valuations refreshed weekly, equity status calculated daily.

Marketing

• Fullpath Ad Clicks:
  • Is Dynamic Payment Powered Content — checkbox (for those with Dynamic Payments)
  • Date — date range
  • Channel — multi-select: Search, Display, Social, PMax, Demand Gen
• Fullpath Email Clicks — Date range
• Audience Activation Reporting (for those with Audience Activation):
  • Campaign Type — multi-select: Sales, Service
  • Campaign — single-select (dynamically populated)
  • Is Equity Powered Content — checkbox (for those with Equity by Fullpath)
  • Is Dynamic Payment Powered Content — checkbox (for those with Dynamic Payments)
  • Shopper Status — single-select: Engaged, Clicked, Converted, Contacted, Opened, Email Unsubscribed, Sales & Service Leads, Sales Leads, Sales, Service ROs, SMS Opt-out (default: Engaged)
  • Date — date range
• Calls from Fullpath Ads — Date range
• Digital Advertising Reported Lead:
  • Influenced by Dynamic Payment Powered Content — checkbox (for those with Dynamic Payments)
  • Date — date range

Integration

• Call Tracking (surfaces only when enough underlying records exist):
  • Date — date range
  • Call Direction — single-select: Outbound, Inbound
  • Answered — single-select: Yes, No
  • Department — text
  • Campaign — text

Agents (for those with Lead Handling)

• Lead Handling Status:
  • Status — single-select: Contacted, Replied, Appt. Set, Cars Sold
  • Date — date range

Customer Source

• Imported List — single-select from uploaded lists; usable as the base of an audience with additional filters layered on.

Data Enrichment (for those with Fullpath Data Enrichment)

• Matched Shoppers:
  • Field Type — single-select: Email, Phone, Address, Vehicle
  • Field Status — single-select: Verified, Enriched
  • Matched Leads — checkbox
  • Matched Sales — checkbox
• Enabled Shoppers — presence filter only (no sub-fields)
• AIM Propensity Score — number range 0–10 (consumer likelihood to buy or lease soon)
• Financial Durability Score — number range 0–10 (spending power, credit utilization, income resilience)

Custom Data Sources (for those with a configured custom data integration)

• Custom Data Source Event:
  • Source — single-select (currently: Urban Science Defection)
  • Defection Type — single-select: SalesAlert variants (Comp Dealer Sale – Comp OEM / Same Brand / Same OEM; Group Sale – Comp OEM / Same Brand / Same OEM; Sold here and at Competitor)
  • Date — date range
     
• Custom Data Source Tag:
  • Tag Source — single-select (currently: Sheehy VIP Customer / Dealer Coms)
  • Tag Status — single-select: Active, Expired, Previous Owner, Cancelled (Renewable), Cancelled (Not Renewable)
  • Remaining VIP Dollars — number range, currency
  • Point Expiration Date — date range