Alana DeLuca
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Recent activity by Alana DeLuca-
CDP: Inventory Analysis
Overview The Fullpath CDP gives you the ability to search, sort, and export data-rich reports with shopper and vehicle insights. The Inventory Analysis page helps to shine a light on Sales and Mark...
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Fullpath Dashboard
Fullpath Dashboard OverviewThe Fullpath dashboard is the central interface for managing dealership data, marketing activity, and platform settings. It is organized into a consistent navigation stru...
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Data Security and Privacy at Fullpath
Your Privacy Is Important to UsWe understand the importance of transparency and regulatory compliance in protecting our clients from potential litigation and targeting. Below is an overview of our ...
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Activation: Audience Activation Overview Page
Overview Audience Activation enables dealers to generate new revenue from existing CRM shoppers by leveraging data, identifying new opportunities, and engaging shoppers with scalable, hyper-person...
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Stellantis Payment Calculator
Summary One of the many collaborations between Fullpath and Stellantis (FCA) is the Stellantis Payment Calculator. The calculator opens to provide a form fill and payment calculator designed to inc...
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Dealership Services
Overview The Dealership Services section of the Fullpath CDP allows you to select the services that your dealership is currently offering, to be publicized across the website experience via Website...
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What is Fullpath's Digital Advertising?
Powered by artificial intelligence, Fullpath's Digital Advertising is designed to automate Search, Display, and Social advertising operations. This enables a Dealership's digital marketing agencies...
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Dealership Level Settings: Paid Advertising Targeting
Overview Geo targeting controls where your paid advertising budget is spent. Reaching the right shoppers in the right places is what separates ad spend that brings buyers to your showroom from ad ...
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User Management and Permissions
Overview Fullpath's Platform Management page makes it easy for you to manage User access and permissions in the dashboard. The Platform Management can be found via Account Settings in your Fullpat...
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Website Engagement Modules
Overview Fullpath's Website Engagement widget has many modules that are activated based on your shoppers' intent signals. Some of these modules are always on, while others can be enabled/disabled w...