Alana Deluca
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Recent activity by Alana Deluca-
CDP: Inventory Analysis
Overview The Fullpath CDP gives you the ability to search, sort, and export data-rich reports with shopper and vehicle insights. The Inventory Analysis page helps to shine a light on Sales and Mark...
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Fullpath Dashboard
StructureThe top bar of the Fullpath customer Dashboard has 3 sections including: Data, Audiences, and Activation.Within each top bar section, the related side bar menu opens on the left allowing ...
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Activation: Audience Activation Overview Page
Overview Audience Activation enables Dealers to generate new revenue from existing CRM shoppers by leveraging data, identifying new opportunities, and engaging shoppers with scalable, hyper-persona...
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Stellantis Payment Calculator
Summary One of the many collaborations between Fullpath and Stellantis (FCA) is the Stellantis Payment Calculator. The calculator opens to provide a form fill and payment calculator designed to inc...
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Dealership Services
Overview The Dealership Services section of the Fullpath CDP allows you to select the services that your dealership is currently offering, to be publicized across the website experience via Website...
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Dealership Level Settings: Paid Advertising Targeting
Overview Our paid ads solutions support ad targeting using a number of methods including zip codes (which we automatically convert into latitudinal and longitudinal coordinates to remain compliant ...
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Dealership Level Settings: User Management
Overview Fullpath's Platform Management page makes it easy for you to manage User access and permissions in the dashboard. The Platform Management can be found via Account Settings in your Fullpath...
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Website Engagement Modules
Overview Fullpath's Website Engagement widget has many modules that are activated based on your shoppers' intent signals. Some of these modules are always on, while others can be enabled/disabled w...
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Data: Store Reports
Overview The Data Store Reports provide specific reporting on several elements of the CDP and Dealership First Party Data Layer. The reports include Website reporting, CRM/ DMS reporting, and Inven...
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Objective: Parts
Overview The Parts objective is one of Fullpath's eight Digital Advertising objectives. Objectives are a grouping within the ad structure and are pre-determined. Each objective contains a specific ...