Overview
The Stellantis Payment Calculator is one of Fullpath's collaborations with Stellantis (FCA). It appears on Stellantis dealership VDPs and shows shoppers the incentives available for that specific vehicle (VIN) as Cash, Lease, and Finance offers. As shoppers adjust their down payment, term, annual mileage, and trade-in value, the calculator updates their estimated payment in real time.
The calculator works like a focused version of Fullpath's Website Engagement: a streamlined form that typically appears on the lower right side of the VDP and is designed to increase VDP conversions.
How It Works
Where the calculator appears
The calculator appears on Stellantis dealership VDPs for shoppers who arrive from paid advertising. Fullpath can also show it to shoppers from all traffic sources, either on all VINs or only on VINs Acceleration vehicles.
On desktop, the calculator opens as a side panel; on mobile, it opens as a full-page view. Either can be set to start minimized.
What shoppers see
The calculator opens on the Lease offer for the vehicle. Shoppers can switch between Lease, Finance, and Cash using the buttons at the top.
Below the offer, shoppers can select Customize your payments to adjust their down payment, term, and annual mileage, and to add a trade-in value if they have one. Each change recalculates the offer and estimated payment in real time.
Select Customize your payments to open the full calculator.
Shoppers who qualify can also apply conditional incentives, such as Military, First Responder, Automobility, and Lease Loyalty programs.
To claim the offer, shoppers enter their contact details.
Claiming the offer
After entering their contact details, shoppers select Claim This Offer Now. The lead is recorded at this step, so it is passed to the dealership as a skinny eShop lead even if the shopper goes no further.
The shopper then continues to the Stellantis eShop for that brand, with the vehicle and their contact details already filled in. Depending on the dealership's setup, eShop opens in a new tab or inside the dealership's website.
On eShop, the shopper completes their submission. If they add more information, such as trade-in details, it is appended to the same lead, making it a fuller lead. Either way, the dealership receives one eShop lead per shopper.
Where leads go
Leads from the calculator are sent to Stellantis automatically, and Stellantis routes them into the dealership's CRM. Duplicate leads are not sent.
Why It Matters
Leads from the Stellantis Payment Calculator are more closely tied to a sale, for two reasons:
- Consistent, transparent pricing. Shoppers see the same incentives and payments in the calculator as on eShop, including taxes and any dealer-level incentives the dealership chooses to display. The price shoppers see is the price they get.
- Up-to-date inventory. Dealership inventory is synced with eShop, so offers and ads feature only vehicles that are available. When a dealership hides a vehicle on eShop, it is hidden on Fullpath too, so no budget goes to promoting it.
Stellantis Payment Calculator with VINs Acceleration
For dealerships enrolled in VINs Acceleration, the calculator appears on accelerated vehicles for shoppers from all traffic sources. Leads from these VDPs follow the same flow as all other calculator leads.
VINs Acceleration for Stellantis dealerships is 100% co-op (T3AC) eligible, as long as the calculator is visible on all VINs Acceleration VDPs for all traffic sources.