Chaya David
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Recent activity by Chaya David-
Digital Advertising Optimization Strategy Settings
OverviewThe Optimization Strategy settings page gives you control over how Fullpath counts and prioritizes your Digital Advertising conversions. From here, you can set the relative weight of each l...
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Website Engagement Module: Trade-In (powered by Kelley Blue Book)
Overview The Website Engagement trade-in tool lets shoppers estimate what their current vehicle is worth as a trade-in, directly on the dealership's website, using Kelley Blue Book® (KBB) data. ...
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Cox Automotive Data & Buying Signals in Fullpath
Overview As part of Cox Automotive, Fullpath brings data from across the Cox Automotive ecosystem into its products to help your dealership identify trade-in and acquisition opportunities, underst...
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Understanding the Fullpath API
Understanding the Fullpath APIA non-technical overview for dealerships exploring integration with Fullpath.What the Fullpath API IsFullpath provides an API (Application Programming Interface) that ...
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CRM Link - DealerCX
CRM Link: Connecting Your CRM to the Fullpath CDPThe Fullpath Customer Data Platform (CDP) relies on your dealership's CRM data as a foundational source for building and resolving shopper identitie...
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Dynamic Payments: URL Builder for Filtered Special Page
Overview The Dynamic Payments specials page displays a dealership's current offers. By adding filter parameters to the specials page URL, dealers can create links that open the page pre-filtered t...
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Audience Activation Campaign Type: Off-Site VDP Visitors (Hot)
OverviewThis campaign re-engages recent sales leads who are actively browsing your inventory on Autotrader or KBB. These shoppers submitted a sales lead one to three months ago, did not buy, and ar...
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Audience Activation Campaign Type: Service Appointment Vehicle Upgrade - Off-Site VDP Viewers
OverviewThis campaign reaches service customers with an upcoming appointment who are also actively browsing replacement vehicles on Autotrader or KBB. A shopper who is about to bring their current ...
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Audience Activation Campaign Type: Cold Lead Reactivation - Off-Site VDP Viewers
OverviewThis campaign reactivates long-dormant sales leads who are showing fresh buying intent by browsing your inventory on Autotrader or KBB. These are shoppers who submitted a lead more than a y...
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Audience Activation Campaign Type: Post-Service Vehicle Upgrade Intent - Off-Site VDP Viewers
OverviewThis campaign reaches recent service customers who are now browsing replacement vehicles on Autotrader or KBB. A shopper who just completed a service visit and is now looking at vehicles of...