Overview
This CDP Traffic Sources Performance report includes all traffic performance on one single view, and allows users to compare and make data driven business decisions.. Our Identity Resolution algorithms link site-referred shoppers to resulting leads and sales, with statistical significance improving as sample size grows.
Eligibility, Permissions
- CDP Pro Accounts will see the Traffic Sources Performance report
- Users with CDP Permission are eligible to see the Listing sites report
- Enterprise accounts with more than one rooftop linked in a group will see the Traffic Sources page.
- All rooftops for which the logged in Dashboard user has view, edit, or admin permissions will be visible on the listing sites reporting.
- Users who do not have permissions to view specific rooftops in the Dealer group will not see that rooftop's data in the Listing sites report or drop down options.
Navigation
- Enter the Fullpath Dashboard
- Click on Data (top navigation bar)
- Navigate to Dashboards > traffic sources performance
https://dashboard.fullpath.com/group-cdp/listing-sites-performance
Page Structure
Store Picker
The Store Picker at the top of the page shows a list of all connected rooftops. You may view the data on the page according to all Stores or deselect and choose to view only specific store data.
The Store name abbreviations are used in several places throughout the Dashboard to denote where an action or event took place (in a Shopper timeline, for example) as well as if the store's data is included in the overall metrics visible on the page.
Traffic Source Picker
The default view is set for all available and mapped traffic sources however users may select or deselect to adjust for specific sources and analysis.
Date Picker
The default view is set for a MONTH-TO-DATE view. You may click on several different internal options or select a custom date range to look at past performance.
Users who view reports in other Dashboards or Products, and then navigate to the Group Overview page, will have that last date range applied to the Overview page as well.
Keep in mind, there is often a delay between when a Sale is made and when it is finalized across all Dealer systems. Additionally, attribution is often connected several weeks after certain actions or events take place. For this reason, looking back at the previous month's data on the 1st and on the 30th of the current month may yield different numbers. These discrepancies lessen over time as data syncs, records are closed, and attribution windows are met.
Top Line Highlights
The top line highlights provide an aggregated view of key metrics for all stores selected in the store picker, within the selected date range.
Definitions
-
Referral Traffic: Total known unique shoppers who landed on your website after clicking a link from a referral source (those who have an entity of the CRM, or DMS which have been resolved in the CDP).
-
Attributed Leads: Number of leads attributed to this source based on the assigned lead source in the CRM.
-
Attributed Sales: Number of sales attributed to this source based on the assigned sales source in the CRM
-
Influenced Leads: Leads from referred shoppers who visited your website within 90 days before submitting a lead.
Influenced Sales: Sales from referred shoppers who visited your website within 90 days before closing the sale
Overall Lead to Sale Ratio: Total sales generated from all leads, including both attributed and influenced leads and sales.
Traffic Sources Performance
The Source Performance tab allows users to explore how traffic sources perform, including against the Fullpath benchmark, providing a comprehensive view of their impact.
Store Performance
Users may select how to splice the data and compare metrics from a drop down list on the left side to further drill down into performance.
Compare performance by examining metrics with side by side columns:
or look at the performance of the selected metrics over time:
Important to note:
Minimum representation of a point in the graph is weekly
6 months period and above - every point is 1 month
Performance Chart
The chart below displays all relevant listing sites sending traffic to the Dealership website in the given date range. Columns allow the user to compare total traffic per site, lead and sales attribution as well as influenced lead and sales attribution, along with relevant ratios for comparison.
Ai Vendor Groups
The Fullpath AI-driven traffic sources mapping consolidates UTM and lead sources received from your CRM into a comprehensive directory.
* If you notice a missing source, please contact support@fullpath.com