Chaya David
- Total activity 444
- Last activity
- Member since
- Following 0 users
- Followed by 0 users
- Votes 0
- Subscriptions 264
Articles
Recent activity by Chaya David-
Cost Per Lead (CPL) Calculations
Terms and Definitions Leads are shoppers who have converted and identified themselves either via a form-fill or a phone call. Fullpath does not count pageviews or clicks as leads. We define leads a...
-
Naming Conventions for Campaigns Inside Google Ads and Facebook
OverviewFullpath supports many different paid advertising solutions, both within our CDXP Platform and outside of the platform in some cases. Customers may have one or many solutions active - or th...
-
Invoca Call Tracking
Overview Fullpath integrates with Invoca call tracking in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships...
-
Adding Custom Email Templates to Audience Activation
Overview Custom templates allow you to add your own custom email templates or duplicate and edit existing ones for the Audience Activation delivery system and A/B test, or replace, your emails aga...
-
Activation Definitions and Attribution
Terms and Definitions → Contacted: Contacted opportunities are known shoppers sourced from your CRM, DMS, list upload etc. with whom we've initiated communication (i.e. sent them emails, SMS, Equit...
-
Fullpath GA4 Events and Conventions
Overview Fullpath automatically sends several types of events to your Google Analytics 4 (GA4) account through the Fullpath code snippet on your dealership website, using Google Tag Manager. Fullp...
-
Data: Data Map
OverviewThe Data Map dashboard shows the CDP’s identity‑resolution and data hygiene activity. It clarifies which data has been integrated into the CDP and how Fullpath continuously cleans incoming ...
-
Activation: Vins Acceleration Opportunities Page
OverviewThe VINs Acceleration Opportunities page is a key component of the Fullpath VINs Acceleration solution, designed to help dealerships identify and engage shoppers showing strong interest in ...
-
Activation: VINs Acceleration Recommendations
OverviewRecommendations help to make sure Vins Acceleration is aligned with your dealership strategy. They also give dealers the ability to take actions which optimize performance as well as provid...
-
Data: Data Enrichment
Overview Data Enrichment is a turnkey Fullpath CDP solution that continuously validates, cleanses, and enriches first-party shopper records using third-party powered shopper data. Enrichment impro...