Chaya David
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Articles
Recent activity by Chaya David-
Audience Activation Campaign Type: Equity
OverviewAudience Activation supports several campaign types, each with different goals and audiences. The Equity campaigns enables dealers to advertise to shoppers who Fullpath have identified have...
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Fullpath Attribution
Fullpath Digital Advertising Attribution: Phone Calls - This metric combines clicks on the Google Ads call extensions added to your ads AND calls tracked via DNI from numbers displayed on the you...
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Cost Per Lead (CPL) Calculations
Terms and Definitions Leads are shoppers who have converted and identified themselves either via a form-fill or a phone call. Fullpath does not count pageviews or clicks as leads. We define leads a...
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Naming Conventions for Campaigns Inside Google Ads and Facebook
OverviewFullpath supports many different paid advertising solutions, both within our CDXP Platform and outside of the platform in some cases. Customers may have one or many solutions active - or th...
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Invoca Call Tracking
Overview Fullpath integrates with Invoca call tracking in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships...
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Adding Custom Email Templates to Audience Activation
Overview Custom templates allow you to add your own custom email templates or duplicate and edit existing ones for the Audience Activation delivery system and A/B test, or replace, your emails aga...
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Activation Definitions and Attribution
Terms and Definitions → Contacted: Contacted opportunities are known shoppers sourced from your CRM, DMS, list upload etc. with whom we've initiated communication (i.e. sent them emails, SMS, Equit...
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Fullpath GA4 Events and Conventions
OverviewGoogle Analytics 4 (GA4) is Google’s latest web analytics measurement tool that replaced Universal Analytics on July 1, 2023. Fullpath automatically sends several types of events to your G...
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Dealership Offers
Dealership Offers Dealership Offers is a data source from which the Fullpath CDP can receive your Dealership inputs in order to Activate onsite offers, ads, email and SMS engagements which accurat...
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CDP: Data Map
OverviewThe Data Map dashboard shows the CDP’s identity‑resolution and data hygiene activity. It clarifies which data has been integrated into the CDP and how Fullpath continuously cleans incoming ...