Chaya David
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Articles
Recent activity by Chaya David-
Dealership Level Settings: Security and Restricted Dashboard Access
Overview Shopper links are the unique URL of a Shopper resolved and indexed in the Fullpath CDP. Shopper Links can be shared as a URL and are also sent in the notes/ comments section of all Fullpat...
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Objective: Certified Pre-Owned
Overview The Certified Pre-Owned (CPO) objective is one of 10 Digital Advertising objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a sp...
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Bot Engagement with Audience Activation Emails
OverviewBot traffic is automated activity on your emails: opens and clicks triggered by scripts, security scanners, or mail systems rather than by a real shopper. Left unchecked, it inflates open a...
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Audience Activation Settings: Email Customization
OverviewThe Email Customizations section for Audience Activation (AA) is where you configure and customize emails and layouts. Customize Graphic EmailsGraphic emails contain logos in the header, im...
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Dealership Level Settings: Video
Overview In Google Ads, you can add compelling videos with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats in...
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DigAd Strategic Account Setup: Conversion Optimization Strategy Explained
Digital Advertising: Optimization StrategyOverviewWhen onboarding a new dealership to Digital Advertising, strategy, optimization, and budget should all be discussed upfront. Choosing the right o...
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FAQ: Fullpath CDP
Fullpath CDP: Frequently Asked QuestionsFullpath's Customer Data Platform (CDP) is a state-of-the-art technology designed to unify, clean, manage, and analyze first- and third-party dealership data...
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Fullpath Two-Factor Authentication (2FA)
Overview Two-factor authentication (2FA) adds an extra layer of security to your Fullpath account. In addition to your username and password, 2FA asks for a 6-digit code from an authenticator app ...
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Data Ups Agent: Overview
Overview The Data Ups Agent Management System allows dealers to identify in-market opportunities using buying-intent signals pulled from within the dealership's first-party data. The Overview pa...
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Dealership Level Settings: Images
Overview There are many places in the CDP a dealership may want to upload and use their own images to leverage their branding and add personalization to their advertising. The settings for editing ...