FAQs
Fullpath’s Customer Data Platform is a state-of-the-art technology designed to unify, clean, manage, and analyze first and third-party dealership data. Fullpath uses identity resolution technology to create singular, comprehensive views of each shopper that includes every interaction with your business on their sales journey, from dealership visits, to website interactions, email engagements, ad engagements, and more.
What's the difference between a CDP and the Fullpath CDP
A CDP will unify, clean, manage, and analyze all your dealership data.
A good CDP will provide insights and recommendation with what to do with that data.
A great CDP is enhanced - like the Fullpath CDP - which enables Dealers to leverage connected data, with intelligent analysis and an AI driven recommendation engine, and then activates that data with automated marketing and sales solutions.
The Fullpath Customer Data and Experience Platform provides a top tier customer experience by bringing to bear all the benefits of a traditional CDP combined with the intelligence of AI driven marketing automation.
What are the requirements or eligibility for selling/ servicing the CDP?
A CDP unifies, cleans, manages, and analyzes Dealership data. The more data you integrate, the better the CDP. There are two minimum requirements for implementing the Fullpath CDP: 1) customers must insert the Fullpath code snippet on the website and 2) customers must connect their CRM. See here a list of supported CRMs. It's best if customers also integrate their DMS so we can leverage accurate Sales Data too (and in some cases, Service data, as well).
What sources of data can a Dealership integrate with the CDP?
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDP turns the consolidated data into marketing action that translates into a seamless customer shopping experience. And through Fullpath’s Open API you can also integrate data from other automotive technology providers.
What's the difference between a CDP and CRM?
A CRM is specifically designed to support the day-to-day operations of sales, marketing, and customer support teams. Its primary function is to manage interactions with current and potential customers, often relying on these departments to manually input data. CRMs are generally more focused on managing and tracking individual customer relationships and sales processes. However, they are less effective in handling large-scale data integration across various systems.
In contrast, a CDP offers a broader and more automated approach to data integration. A CDP is capable of aggregating data from a wide range of sources, including website analytics, in-store point-of-sale systems, billing systems, and other customer-facing platforms. This means it doesn’t just rely on manually entered data; it also incorporates behavioral data, transactional data, and other forms of customer data automatically. The result is a more comprehensive view of the customer that spans across all touch points and interactions.
How does a CDP integrate with my existing tech-stack?
A Customer Data Platform (CDP) integrates seamlessly with existing marketing tools to enhance their effectiveness and efficiency. The integration process typically involves connecting the CDP to various marketing tools and is best achieved through APIs or built-in connectors that allow for the smooth transfer and synchronization of data.
Once integrated, the CDP serves as a central repository of customer data, aggregating information from these connected tools. Additionally, the CDP can receive feedback from these marketing tools, such as campaign performance data, which it then analyzes to further refine customer profiles and segmentation. This creates a feedback loop that continuously enhances the accuracy and relevance of marketing strategies.
Can a CDP help me remain compliant with the new FTC data compliance rules?
A CDP centralizes customer data from multiple sources into a single platform, making it easier to manage and monitor data in compliance with privacy laws. It enables businesses to keep track of customer consent and preferences, ensuring that data is collected, processed, and stored according to the legal requirements. Furthermore, since GDPR and similar regulations often require companies to provide customers with access to their personal data upon request, a CDP’s unified customer view simplifies this process. The platform can also assist in quickly identifying and addressing any data breaches, which is crucial for compliance.
Also important to note - Fullpath’s CDP is ISO 27001 certified, a top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security.