Chaya David
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Articles
Recent activity by Chaya David-
Data Ups Agent: Overview
OverviewThe Data Ups Agent Management System allows Dealers to identify in-market opportunities using buying-intent signals pulled from within the dealership’s first-party data. The overview page ...
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Dealership Level Settings: Images
Overview There are many places in the CDP a dealership may want to upload and use their own images to leverage their branding and add personalization to their advertising. The settings for editing ...
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Supported DMS
DMS Provider Integration Type Update Frequency Historic...
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Equity: Impact Report and Dashboard
Overview The Equity Impact Report shows an integrated view of all shoppers identified as having equity, as well as detailed reporting on equity-powered content and engagement these shoppers receiv...
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FAQ: Equity Engine Explained
Frequently Asked Questions about Fullpath's Equity Engine The Equity Engine allows you to target powerful shopping engagements and start meaningful buying conversations by leveraging the equity st...
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Fullpath GPT Leads
Overview The Fullpath ChatGPT (FPGPT) is very good at converting your onsite Shoppers into Leads. And it's getting better every day as it learns and refines the logic on each customer website. The ...
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Secret API Key for Google Analytics
Overview An API secret key helps to protect your data from unauthorized access. If you do not use the API secret key, anyone who knows your measurement ID can send event data to your GA4 property!...
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Employer Identification Number for SMS Setup
Overview In order to complete setup of SMS for Audience Activation, Fullpath will need your dealership's Employer Identification Number (EIN). When configuring marketing and communication based pro...
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Facebook Conversions API (CAPI)
Overview Fullpath Digital Advertising leverages the most up to date and best practices issued by Meta when creating accounts and campaigns to advertise for Dealerships on Facebook. One of these inc...
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Equity In Digital Advertising
Overview The Fullpath Equity engine provides powerful data leveraged across the CDP. In Digital Advertising, Equity positive Shoppers are identified, pulled from the Dealership CRM, and targeted o...