Chaya David
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Articles
Recent activity by Chaya David-
SMS: Sign Up and Verifications Page
Overview In order for Fullpath to send SMS messages to a Dealership's customers, business verification must first be authenticated by our SMS provider, Twilio. The Verifications page must be comp...
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SMS: Replies
OverviewWhen SMS is enabled on an account, all replies may be seen and new replies sent from the replies page under Audience Activation. This page gives you a full history of all SMS replied to as ...
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SMS: Settings
Overview To run SMS campaigns in Audience Activation, SMS settings must first be configured on the account in the Fullpath Dashboard. This article explains where to find SMS settings and what each...
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CRM Link: Op Logic
OverviewCRM Data is a critical source of Data which the Fullpath CDP utilizes to organize and resolve Shopper identities. CRM data is used across the Fullpath marketing and sales activation solutio...
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Car Wars Call Tracking
Overview Fullpath integrates with Car Wars in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships using Car Wa...
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Calculating Equity
Calculating EquityFullpath is able to calculate a Shopper's equity and estimated remaining debt using a combination of data pulled from the DMS, CRM, and Kelley Blue Book. It is important to note t...
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Activation: Audience Activation Individual Campaign Page
Overview Audience Activation enables dealers to generate new revenue from existing CRM customers by leveraging data, identifying new opportunities, and engaging customers with scalable, hyper-pers...
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Account / Ad / Objective Dashboard Status
Overview In the Fullpath Dashboard there are a number of statuses visible. Below is an explainer for Ad and Objective statuses. Ad Status The default view shows "All but expired": paused - th...
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Performance Max (PMAX) Overview Page
OverviewPerformance Max is a goal-based campaign type which allows advertisers to access all of their Google Ads Inventory from a single campaign. It's designed to complement a keyword-based Search...
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Audience Activation Email Fonts
Overview In order to have all Audience Activation emails look good on each email client and device (outlook, gmail, apple mail, mobile etc) we comply with universal email best practices. One of the...