Overview
Audience Activation enables dealers to generate new revenue from existing CRM customers by leveraging data, identifying new opportunities, and engaging customers with scalable, hyper-personalized, omni-channel communication across an optimized platform.
The Audience Activation Individual Campaign Page is where you can view and track a specific campaign's performance.
Where to Find It
Navigation:
- Log in to your Fullpath Dashboard.
- Go to Activation > Audience Activation > Campaigns.
- Click a sub-campaign in the campaign list to open its individual campaign page.
- Each campaign has its own page under https://dashboard.fullpath.com/nurture/campaigns/
Page Structure
The page is broken into five sections:
- Campaign Settings
- Performance
- SMS Performance
- Email Performance
- Templates (Email, Subject, SMS)
1. Campaign Settings
Campaign Settings is a quick view of the configuration of this specific campaign.
| Campaign type | Editing |
|---|---|
| System campaigns | Settings can't be edited, so no edit pencil appears next to the fields. |
| Custom campaigns | Click the pencil next to a field to edit it. |
2. Performance
Performance can be viewed on a graph and broken out by shopper groups over time.
| Metric | Definition |
|---|---|
| Contacted | Known shoppers pulled from your CRM with whom communication has been initiated (sent emails or SMS). |
| Engaged Shoppers | Known shoppers pulled from your CRM who have actively engaged with Audience Activation (received an email and interacted with it in a meaningful way). |
| Leads | Engaged Shoppers who, within 90 days, have become leads in your CRM (converted on your website, called your dealership, and/or walked into your dealership). |
| Sold | Engaged Shoppers marked as SOLD in your CRM during the selected date range. |
Date Range
This data can be viewed within different date ranges. The default is a look-back at the last 30 days.
View Shoppers
Click the View shoppers link to see the corresponding audience list in the CDP for a more detailed view of the shoppers who were engaged, activated, converted, and so on by this specific campaign.
3. SMS Performance
SMS Performance shows performance highlights of how a specific campaign's text messaging performed in the selected date range.
4. Email Performance
Email Performance shows performance highlights of how a specific campaign's email messaging performed in the selected date range.
5. Templates
The Templates section shows which email, subject line, and SMS templates a specific campaign currently uses. Each template row includes a high-level view of performance and indicates whether the template is a system or a custom template.
Adding Templates
The plus sign at the top corner of the template list lets you add more templates to the campaign. These templates come from a list of available templates, system or custom.
Template Actions
The three dots at the end of each template row offer these options:
| Action | What it does |
|---|---|
| View | Opens a detailed view of that specific template. |
| Duplicate | Makes a copy of that specific template. |
| Duplicate and Edit | Copies the template and opens the copy for editing, to make small changes to an existing template. |
| Remove | Removes the template from use in that campaign. |
UX Functionality Summary
- Date range: Adjustable; default is a look-back at the last 30 days.
- Edit settings: Pencil icons next to Campaign Settings fields (custom campaigns only).
- View shoppers: Opens the campaign's audience list in the CDP.
- Add templates: Plus sign at the top of the template list.
-
Template actions: The three-dot menu on each template row (View, Duplicate, Duplicate and Edit, Remove).