Overview
Performance Max is a goal-based campaign type which allows advertisers to access all of their Google Ads Inventory from a single campaign. It's designed to complement a keyword-based Search campaign to help find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Digital Advertising by Fullpath leverages PMAX as one of several advertising channels within which to auto-generate, serve, and optimize paid ads for Dealer customers looking to activate their data with Google Ads. Read more about the channels supported by DigAd.
Navigation
PMAX is one of several channel supported in DigAd. PMAX specific performance and metrics are reported in a dedicated Dashboard page found here: https://dashboard.fullpath.com/acquire/performance-max/ads/objectives
- Enter the Fullpath Dashboard
- Enter Activation section
- Click on Digital Advertising
- Click into Performance Max sub-channel
Performance Overview
The overview stats display high level performance metric for the entire Performance Max channel.
- Impressions (number of times ads were served in given date range)
- Clicks (number of times an ad was clicked by a shopper)
- Page Views (destination URL page load)
- Reported Leads (conversions reported off Vehicle Ads traffic)
- Phone Calls (attributed phone calls from Dynamic Number Insertion (DNI) or Call extensions on Ads)
- Spend (budget spent in PMAX)
The performance metrics may be viewed in aggregate or split by Vehicle Ads only, and / or non- vehicles ads only.
Important to note:
PMAX - Vehicle Ads only section pulls out Vehicle Ads performance specifically. The metrics for Vehicle Ads only performance include:
- Impressions (number of times ads were served in given date range)
- Clicks (number of times an ad was clicked by a shopper)
- Page Views (destination URL page load)
- Reported Leads (conversions reported off Vehicle Ads traffic)
- Phone Calls (DNI only, VAs do not have phone call extensions added)
-
Spend (budget spent only for Vehicle Ads)