Chaya David
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Articles
Recent activity by Chaya David-
Naming Conventions for Campaigns Inside Google Ads and Facebook
OverviewFullpath supports many different paid advertising solutions, both within our CDXP Platform and outside of the platform in some cases. Customers may have one or many solutions active - or th...
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Invoca Call Tracking
Overview Fullpath integrates with Invoca call tracking in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships...
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Adding Custom Email Templates to Audience Activation
OverviewCustom templates allow you to add your own custom email templates or duplicate and edit existing ones for the Audience Activation delivery system and A/B test, or replace, your email emails...
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Fullpath Loyalty Program Onepager
PDF attached.The Fullpath Loyalty Program We created our loyalty program to thank you, our valued customers, for your ongoing support and encouragement as we pursue our mission to create game-chang...
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Data: Fullpath Sales Stories
Overview The Fullpath Stories Dashboard focuses on Fullpath influenced sales which shows the multi-touch engagements Shoppers receive from your Dealership on their path to purchase. The Fullpath ...
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Activation Definitions and Attribution
Terms and DefinitionsCheck out this short 4 min video explanation of activation and attribution using Audience Activation as an example. The terminology and attribution also lend themselves to oth...
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Fullpath GA4 Events and Conventions
OverviewGoogle Analytics 4 (GA4) is Google’s latest web analytics measurement tool that replaced Universal Analytics on July 1, 2023. Fullpath automatically sends several types of events to your G...
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Dealership Offers
Dealership OffersDealership Offers is a data source from which the Fullpath CDP can receive your Dealership inputs in order to create onsite offers, ads and email engagements which reflect the spec...
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Data: Your Integrations
Overview Fullpath provides integrations with dozens of core Dealership tech in order to incorporate as much data as possible into the CDP data layer for your dealership. Your Integrations are conne...
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Vins Acceleration Opportunities Page
Overview Vins Acceleration is a precision-driven traffic acquisition machine laser-focused on driving traffic to specific VDPs needing increased visibility. By leveraging tailored tactics such as t...