Overview
There are scenarios where a dealer will want to choose to configure their CDP settings in a way that overrides certain settings inside their own CRMs. For example, a Dealership starts using a new CRM and does not change some of the defaults which then get pulled into the CDP and decreases the % of contacts we can effectively engage via email. The same may be true of a Dealership's bulk imports from one service or vendor to another; often times defaults are set up on those imports which do not allow us to optimize performance. This is why we have given Dealerships the option to override their CRM's Do Not Contact (DNC) settings.
How Does It Work?
With this feature enabled, the CDP will not leverage consent signals gathered from the National DNC. However, if a customer unsubscribes from emails, or opt out of SMS communication (in the footer of every email, replying STOP or UNSUBSCRIBE etc. to SMS messages) we will, and from that point on, honor this request and unsubscribe the customer from all subsequent contact on our end.
How to Enable
This feature is a Dealership level service: https://dashboard.fullpath.com/settings/dealership/national-dnc
The feature is OFF by default and a Dealership must acknowledge liability and click the box inside the DNC Settings Page to enable this feature themselves.