Override National Do Not Contact Data Signal – Fullpath Help Center

Overview

Every CRM applies its own default Do Not Contact (DNC) rules, and those defaults don't always serve a dealership well inside the CDP. A new CRM may ship with conservative contact defaults that suppress a large share of a dealership's contacts from email outreach. The same issue shows up during bulk data migrations between vendors, where import defaults are often set in a way that limits performance rather than optimizing for it.

To address this, dealerships have the option to override their CRM's Do Not Contact (DNC) settings at the CDP level, rather than being limited by whatever contact defaults their CRM or import vendor applied.

Important: This setting shifts responsibility for outbound contact compliance to the dealership. It is off by default and requires the dealership to explicitly acknowledge liability before it can be enabled — see How to Use It below.

How It Works

With this feature enabled, the CDP stops applying consent signals sourced from the National DNC list when determining who can be contacted.

Note: Overriding the National DNC signal does not override a customer's direct opt-out. If a customer unsubscribes from email (via the unsubscribe link included in every email footer) or opts out of SMS (for example, by replying STOP or UNSUBSCRIBE), that request is honored immediately, and the customer is unsubscribed from all subsequent contact going forward — regardless of this setting.

Where to Find It

This is a dealership-level setting, managed on the DNC Settings page:

https://dashboard.fullpath.com/settings/dealership/national-dnc

How to Use It

This feature is off by default. To turn it on, a dealership must review and acknowledge liability on the DNC Settings page, then check the box to enable the override themselves.

To enable the override:

Navigate to the DNC Settings page at the URL above.
Review the liability acknowledgment presented on the page.
Check the box to enable the National DNC override.

Enabling this setting requires the dealership to acknowledge liability for outbound contact compliance in place of the National DNC signal. This is a dealership-initiated decision and cannot be enabled on a dealership's behalf.