Active Service Customers — Electric
The Active Service Customers — Electric group keeps electric vehicle owners who already service with you returning on cadence, with a series of well-timed reminders around each vehicle’s estimated next service. It is a vehicle-audience group: eligibility is evaluated per owned vehicle in the customer’s CDP Garage, not at the shopper level.
At a glance
| Campaigns | 4 — Active −2mo, Active −1mo, Active Due, and Active +1mo (all Electric) |
| Audience type | Vehicle audience (evaluated per owned electric / BEV vehicle) |
| Primary data | Estimated next service date (computed per vehicle), plus service ROs and appointments from the DMS, via the CDP Garage |
| Trigger | The vehicle’s estimated next service date relative to today |
Campaigns in this group
This group contains four campaigns — the same reminder sent at four points around the estimated service date, all for electric (BEV) vehicles:
- Active −2mo — Electric — an early heads-up about two months before the estimated next service.
- Active −1mo — Electric — a reminder about one month out.
- Active Due — Electric — a reminder when service is due now.
- Active +1mo — Electric — a follow-up about a month after service was due, for customers who haven’t been in yet.
How it works
Goal
Keep existing service customers coming back by reminding them around the time each vehicle is due, so they book with your service department rather than drifting to an independent shop.
Audience
Owners of an electric (BEV) vehicle in their CDP Garage whose estimated next service date falls within a campaign’s window. Because this is a vehicle audience, each qualifying vehicle a customer owns is evaluated on its own.
Trigger
Each campaign fires based on the vehicle’s estimated next service date, which is calculated per vehicle from its service history and your First Service Months setting. The four windows are:
| Active −2mo | Estimated next service is about 2 months away (roughly 55–65 days out). |
| Active −1mo | Estimated next service is about 1 month away (roughly 25–35 days out). |
| Active Due | Estimated next service is due now (within about 5 days either side). |
| Active +1mo | Service was due about a month ago (estimated missed service roughly 10–20 days past) and the customer hasn’t returned. |
Subgroups
Four timing touches (−2mo, −1mo, Due, +1mo), all for the Electric (BEV) powertrain. Which campaigns an account sees is also governed by an account-level brand flag: luxury brands see only luxury campaigns and classic brands see only classic campaigns.
Cadence
As a vehicle moves through the window, it can receive up to four reminders — the early heads-up, the one-month reminder, the due reminder, and the overdue follow-up. Because this is a vehicle audience, the customer receives one message per eligible vehicle, and this per-vehicle send overrides the normal minimum-days-between-messages throttle for email and SMS.
A customer is automatically held out of these reminders for a given vehicle if they recently serviced it (a service RO in the last 30 days) or already have a service appointment booked, so they don’t receive a redundant reminder.
Data used
Uses the estimated next service and estimated missed service dates computed per vehicle, along with service ROs and service appointments pulled from your DMS through the CDP Garage. The powertrain classification on the vehicle record keeps this group scoped to electric (BEV) vehicles.
What the customer can do
Messages in this group link to two landing pages:
Service Scheduler — the customer requests service, which generates a service lead routed to your service department as a service-category ADF. This is gated by the account’s service-lead setting; the XTime scheduling integration is planned for a later phase.
“I no longer own this car” — lets the customer remove the vehicle, which flips it to previously-owned in their Garage so they stop receiving messages for it.
Template Preview
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