Intro to Service Campaigns

The Intro to Service group introduces customers who have recently purchased a vehicle to your service department, encouraging them to book their first service visit with you rather than an independent shop. It is a vehicle-audience group: eligibility is evaluated per owned vehicle in the customer’s CDP Garage, not at the shopper level.

At a glance

Campaigns in this group

This group contains two campaigns, split only by powertrain. The dashboard group is labeled Intro to Service; the campaign inside it is named Welcome to Service.

• Welcome to Service — Gas — for internal-combustion (ICE) vehicles.
• Welcome to Service — Electric — for battery-electric (BEV) vehicles.

How it works

Goal

Convert a recent vehicle buyer into a service customer by inviting them to schedule their first visit with the dealership’s service department.

Audience

Owners of a recently purchased vehicle that appears in their CDP Garage. Because this is a vehicle audience, each qualifying vehicle a customer owns is evaluated on its own.

Trigger

The campaign fires when the vehicle reaches Service Welcome Days After Sale — about 30 days after the purchase date by default, sent within a few days of that mark. This value is configurable in AA Service Settings.

Subgroups

Split by powertrain — Gas (ICE) and Electric (BEV). Which campaigns an account sees is also governed by an account-level brand flag: luxury brands see only luxury campaigns and classic brands see only classic campaigns.

Cadence

A single, one-time welcome at the ~30-day mark — this is a one-off touch, not a recurring series. Because this is a vehicle audience, the customer receives one welcome per eligible vehicle; a customer who recently bought two qualifying vehicles receives one welcome for each. This per-vehicle send overrides the normal minimum-days-between-messages throttle for email and SMS.

Data used

Pulls vehicle ownership and purchase date from your DMS through the CDP Garage. The powertrain classification on the vehicle record determines whether the Gas or Electric variant applies.

What the customer can do

Messages in this group link to two landing pages:
 

Service Scheduler — the customer requests service, which generates a service lead routed to your service department as a service-category ADF. This is gated by the account’s service-lead setting; the XTime scheduling integration is planned for a later phase.

“I no longer own this car” — lets the customer remove the vehicle, which flips it to previously-owned in their Garage so they stop receiving messages for it.

Template Preview

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