Overview
The Amazon Performance Reporting page provides a consolidated view of campaign performance for the Amazon channel in the DigAd product. It’s organized into two main sections:
- Cross Channel Summary — top‑level KPIs for the entire Amazon channel.
- Breakdown by Channel — detailed metrics for each Amazon sub‑channel: Display, OLV, and OTT.
Scope
This article describes where to find the new Performance Reporting page, who can access it, the metrics shown (Cross Channel Summary and per‑sub‑channel breakdowns), how to enable/disable access in the Dashboard, step‑by‑step access instructions, metric definitions, and troubleshooting guidance.
Technical eligibility
Channel: Amazon (DigAd).
Sub‑channels included: Display, OLV, OTT.
Access: Any user with View or higher access to the DigAd product can access the Performance Reporting page.
Roles and permissions
Minimum required role: View access to the DigAd product. Users with Edit/Manage/Admin roles have the same reporting visibility plus any configuration privileges available elsewhere in the Dashboard.
** If a user has View access but cannot see the page, verify the user’s product/team/channel assignment or organizational feature‑flag settings.
Navigation
Fullpath Activation Dashboard > DigAd product > Amazon (Channel) > Performance Reporting
https://dashboard.fullpath.com/acquire/amazon
Metrics shown
Cross Channel Summary
Total Spend: Total invested in the selected campaigns for the selected date range.
Total Exposure: Total times your ad was shown, including repeat views by the same household.
Blended CPM: Average cost per 1,000 ad shows across all Amazon channels combined.
Display breakdown
Total Spend: Total invested in the Display campaigns for the selected date range.
Total Exposures: Equivalent to impressions
Average CPM: Cost per 1,000 impressions = Cost / (Impressions / 1,000).
Average Viewability: Percent of impressions that meet the viewability rule (50% of pixels for required seconds — see Display/Video rules below)
Total Clicks: Total number of clicks on Display Ads in the selected date range
Average CTR: Clicks / Impressions (reported as a percentage)
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Important to note:
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OLV breakdown
Total Spend: Total invested in the OLV campaigns for the selected date range.
Total Exposures: Equivalent to impressions
Average CPM: Cost per 1,000 impressions = Cost / (Impressions / 1,000)
Average Viewability (see rules above)
Total Clicks: Total number of clicks on OLV Ads in the selected date range
Average CTR: Clicks / Impressions (reported as a percentage)
Video Completion Rate: Percentage of served videos that reached 100% completion.
Cost per Completed Video (CPCV): calculated in the product as Total Cost / Video Completion Rate
OTT breakdown
Total Spend: Total invested in the OTT campaigns for the selected date range.
Total Exposures: Equivalent to impressions
Average CPM: Cost per 1,000 impressions = Cost / (Impressions / 1,000)
Cost per Completed Video (CPCV): calculated in the product as Total Cost / Video Completion Rate
Troubleshooting
Page is not visible
- Verify the user has View or higher access to the DigAd product.
- Confirm the user is assigned to the correct product/team and that the Amazon channel is included.
- Check organization feature flags or custom role restrictions; ask your Fullpath admin if the page should be enabled.
Metrics are zero or missing
- Confirm relevant Amazon campaigns ran during the selected date range.
- Check for data latency; reporting may be delayed depending on ingestion schedules.
- Review applied filters (date range, campaign, creative, etc.) that might restrict results.
Viewability looks incorrect
- Confirm viewability is computed using the specified thresholds (50% pixels / 1s for display; 50% / 2s for video).
- Compare measurement vendor definitions if values differ from upstream reports.
Calculated metrics (CPCV, CPM, CTR) appear incorrect
- Verify the raw cost, impressions, clicks, and completion counts used in calculations and the formula definitions used by the product.