Powered by artificial intelligence, Fullpath's Digital Advertising is designed to automate Search, Display, and Social advertising operations. This enables a Dealership's digital marketing agencies and in-house marketing teams to scale a coordinated advertising strategy at a lower cost and with better results.
Our solution automatically generates hundreds of ads for dealerships based on assets pulled from multiple data sources (e.g. OEM offers, dealership offers, inventory feeds, and more). Once these ads are approved and begin running, our AI and machine learning capabilities will help monitor performance and modify ads* to help ensure ongoing, optimal campaign performance. This helps our clients stay ahead of the curve in real time.
Currently, we produce ads on Google Search, the Google Display Network, Performance Max (PMax), Facebook, Instagram, and Demand Gen.
Dealers can spread budget between multiple platforms. Fullpath will allocate ad spend based on how the system determines your total budget be spent, optimizing by default for Max Conversions**.
Want to learn more about ad structure and cross-channel optimization? Click Here.
*Changes can include shifts in budget, bidding strategies, copy changes, and targeting/keyword(s) adjustments.
**If a Max Clicks strategy is preferred by your dealership, contact your Customer Success Manager.