Our Digital Advertising is designed to automate your Search, Display, and Social advertising operations. Powered by artificial intelligence, Fullpath enables digital marketing agencies and in-house marketing teams to manage a coordinated dealer advertising strategy at scale. Watch the Digital Advertising video here.
We automatically generate hundreds of ads for dealerships based on assets pulled from multiple data sources such as OEM offers, dealership offers, inventory feeds and others. Once these ads are approved and begin running, our system continually makes changes to ensure that the dealer’s ads are performing as optimally and effectively as possible. These changes can include shifts in budget, bidding strategies, copy changes, and targeting/keywords adjustments.
Fullpath enables dealers to run ads at a scale that was previously unattainable, for lower cost and with better results. Our artificial intelligence and machine learning capabilities allow it to not only create the best ads, but constantly tweak them based on the dealership’s performance. In this way, Fullpath clients stay ahead of the curve in real time.
We currently produce ads on Google Search, the Google Display Network, Facebook, and Instagram. Fullpath uses a revolutionary system that allows you to spread your budget between multiple platforms, and will optimize your ad spend per platform depending on how the system sees best to spend your total budget.
Learn more about ad structure and cross-channel optimization here.