Fullpath's Digital Advertising Search dashboard is where you can see how Fullpath is managing your ads across the Google Search Network.
Where can my ads appear?
Ads can appear above or below search results on Google Search and in Google Search partners search results.
Why use Google Search?
Google has 90% of the search engine market share worldwide, with over 63,000 searches per second on any given day. When buying a car, search is the most commonly used source, including word-of-mouth, TV ads, and even dealer visits. You want to make sure that when someone is looking for a new car in your area, that you are the first result that pops up next to them.
According to Google, there are 5 digital Micro-Moments that are important to the online shopping experience within the Auto industry; Which-car-is-best moments, Is-it-right-for-me moments, Can-I-afford-it moments, Where-should-I-buy-it moments and Am-I-getting-a-deal moments. Fullpath has aligned with these moments in Google Search, and works to show the right ads for the right person, depending on what type of moment they are searching for.