Digital Advertising Display automatically creates, runs, and optimizes responsive display ads on the Google Display Network. The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and YouTube—that show ads. This network also includes mobile sites and apps.
Responsive Display ads can appear on websites based on various targeting methods including but not limited to:
- Keywords and topics related to what your offer
- Specific websites or pages chosen for display placement
- Specific audiences based on their interests, demographics, or whether they've visited your website before
- Retargeting based on website and/CRM data
Read here to learn more about Digital Advertising targeting strategies and audiences.
Ad Formatting and Sizing
Responsive display ads are the default ad type for the Display Network. They automatically adjust their size, appearance, and format to fit just about any available ad space. Fullpath leverages assets like inventory data and images, Dealership and Brand logos, along with the information about offers and financing and provides them to Google to create the responsive display ads in whatever format, size, and in whichever placement is best suited to the search/ bid/ and context.
** This also means, Google determines the font and letter sizing of all text in and accompanying display ads. Fullpath has no control over this and cannot make any adjustments as Google provides no customization around this.
Display Ads Sizing
The dimensions for Social Advertising are as follows:
- 1200x628
- 1080x1080
- 1080x1920
Example Display Ads on Desktop and Mobile