Overview
The Email Customizations section for Audience Activation (AA) is where you configure and customize emails and layouts.
Customize Graphic Emails
Graphic emails contain logos in the header, images in the body, and elements in the footer you may want to adjust.
Dealership Name in Header
The dealership's name appears in the email header by default.
Dealership Header Color
Input supports a hex code, or you can use the color picker.
Email CTA
The Call-to-Action (CTA) button inside the email — the one you want Shoppers to click — can be adjusted to say whatever you'd like.
Email CTA Color
Input supports a hex code, or you can use the color picker.
Email Footer / Action Tiles / URLs
The footer of the email is valuable real estate that houses several options and prompts Shoppers to click or take some action. These sections can be adjusted to meet the needs of your dealership.
Customize Plain Text Emails
Plain text emails contain no images or logos, and often carry longer text with more specific content or calls-to-action. The signature on these emails can be adjusted to look as if it came from a dealership Sales employee or a Service Department employee.
Customize Disclaimer Text
Any email with an offer contains a legal disclaimer. This field lets your dealership input the disclaimer, fine print, or a link to your T&C page, which will be appended to those offers.
Important to Note
- "Powered by Fullpath": Can be removed — request through your CSM.
- "The email was sent to...": Test emails show fake placeholder data. Real emails pull the recipient's name from the CDP Shopper entity.
- Dealership name and address in the footer come from your Dealership Settings in the Dashboard and can be adjusted there, but cannot be removed from the email.
- "Why did I get this... unsubscribe" language is inserted on all emails for legal reasons and cannot be removed.