Overview
The Data Store Reports provide detailed reporting across three key areas of your dealership's first-party data: website visitor behavior, inventory performance, and CRM/DMS lead activity. These reports show total data from all sources and providers—not only performance attributed to Fullpath's activation solutions—giving you a complete view of your dealership's digital presence and lead flow.
Where to Find It
Navigation path:
Who Has Access
Any user with View, Edit, or Admin access to the CDP Product within the Fullpath Dashboard can view the Data Store Reports.
Page-Level Controls
Date Range Selector
All reports display a default date range of the last 30 days. You can adjust this range using the date picker in the upper right corner of the page to view historical data or a custom time period.
Filtering by Chips
At the top of each report, you'll see blue and grey circular "chips" (buttons) representing different data dimensions. Blue chips are active (enabled) and their data is included in the chart or table. Grey chips are inactive (disabled) and their data is excluded. Click any chip to toggle it on or off, allowing you to focus on specific attributes without reloading the page.
Export Reports
An Export button appears in the upper right corner of all report pages. Click this button to download the current report data in a file format suitable for further analysis or sharing with your team.
Website Reports
Pages
Geolocation
UTMs
VDPs (Vehicle Detail Pages)
Inventory Reports
CRM / DMS Reports
UX Functionality Summary
| Feature | Available |
|---|---|
| Date Range Picker | Yes — upper right corner; defaults to last 30 days |
| Chip Filtering | Yes — toggle dimensions on (blue) or off (grey) to filter data instantly |
| Export | Yes — upper right corner; downloads report data for external analysis |
| Sorting | Yes — click column headers to sort ascending or descending |
| Drill-Down / Detail View | Not available |
Other Important Notes
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Total Data from All Sources: Unless a report is specifically labeled as Fullpath-attributed, all data represents total volume from all sources and providers. This includes leads and traffic not driven by Fullpath solutions, giving you a comprehensive view of your dealership's digital ecosystem.
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"Unknown" Lead Sources: When reviewing CRM/DMS reports, you may see leads flagged as "Unknown" source. This reflects data as recorded in your CRM/DMS — Fullpath displays it without modification. Unknown sources are especially common with Reynolds & Reynolds CRM, which does not transmit sales data from the CRM layer; instead, sales data comes directly from the DMS, which may not always tag a lead source. In advanced Fullpath features like Shopper Journeys and Attribution, these unknown sources are often resolved by connecting data across multiple touchpoints.
- Real-Time vs. Batch Updates: Website traffic data (Pages, Geolocation, UTMs, VDPs) updates in real time. Inventory data updates every 24 hours. CRM/DMS data updates according to your system's sync frequency.