Data: Store Reports

Alana Deluca
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Overview

The Data Store Reports provide specific reporting on several elements of the CDP and Dealership First Party Data Layer. The reports include Website reporting, CRM/ DMS reporting, and Inventory reporting.  




Navigation

  1. Enter the Fullpath Dashboard
  2. Navigate to Data Tab
  3. Scroll down to Reports

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Page Structure

 All reports nested in the section, show a default date range looking back 30 days. This can be adjusted in the upper right hand corner.

 

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Each of the blue bubbles may be clicked or unclicked to include or exclude the columns listed inside the chart.

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Reports:

All data in the CDP reports, unless specifically labeled, is total data from all sources and providers. These reports are meant to provide a clear view of all the dealership's first party data, not only the performance attributed to Fullpath's activation marketing and sales solutions: 

Website

The Website reporting section includes several reports pertaining to the data gathered from the Dealership website and web visitors. These reports include: 

Pages: The Pages report provides an easy view of how each page of the website is performing in terms of page views and shoppers. The number of views and Shoppers are UNIQUE. Shoppers include both known and anonymous visitors to the pages. The data is updated in real time.
 
Geolocation: The Geolocation report provides  an easy view of where traffic to your website is coming from. The location data in the columns include: city, State, zip code, and country. The number of views and Shoppers are UNIQUE. The data is updated in real time. 

UTMs: The UTMs report helps identify traffic to the website off specific campaigns - identified by looking at the UTM parameters. The report breaks down traffic by Source, Medium, and Campaign and shows UNIQUE traffic and page-views off that campaign and traffic course. 

VDPs: The VDP report provides a list of vehicles which were listed as VDPs on the Dealership website during the selected time period. The views and shoppers are UNIQUE. 

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Inventory

The Inventory report includes a chart of all listed inventory at the dealership including the vehicle condition, year, make, model, and trim. Each of these blue bubbles may be clicked or unclicked to remove that dimension from the chart for broader, or more granular, analysis. 

Data: For each vehicle listed, the chart shows the number of VDP views, Leads, and Sales associated.
Origin: The Inventory data is pulled from the Dealership Inventory feed.
Update:  The inventory data is updated every 24 hours.


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CRM / DMS

The CRM / DMS section of reporting leverages data sourced directly from the Dealership CRM and DMS. Fullpath does not manipulate, edit, change or modify the data displayed in the reports. The fields, naming, and categories are taken from the CRM and DMS. The data displayed is anchored to the date range selected on the page. Note, Lead Sub-Source is not always available as there is no consistency for this field across all supported CRMs.


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What is an "Unknown" Lead?

When reviewing CRM/DMS Leads, you may see an Unknown lead source. This report comes direct from the CRM and DMS data; meaning the report will reflect the information that is fed to it from the data sources. If the lead is "Unknown" on the CDP Report, it is because it is flagged as "Unknown" in the CRM/DMS. It's important to note, however, that in the areas where we are articulating Shopper Journeys and Attribution, we will connect the dots to eliminate "Unknown" lead sources.

"Unknown" Leads are especially common with customers that use Reynolds and Reynolds CRM. It is inherently known that Reynolds and Reynolds does not send the Sales from the CRM. Instead, they send it direct from the DMS. When a dealer uses Reynolds and Reynolds for CRM it's to be expected that Sales will not be connected to the Lead source.