Alana DeLuca
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Recent activity by Alana DeLuca-
Objective: Parts
Overview The Parts objective is one of Fullpath's eight Digital Advertising objectives. Objectives are a grouping within the ad structure and are pre-determined. Each objective contains a specific ...
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Activation: Website Engagement: Overview
Overview The Website Engagement Overview Page is the best place for you to see what Fullpath's Website Engagement is bringing to your dealership. It displays the most important metrics that you wan...
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Objective: Competitors
Overview The Competitors objective is one of Fullpath's Digital Advertising's eight objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a ...
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CRM Link
OverviewCRM Link is an integration between your Dealership CRM and our CDP Platform. This allows us to pull data directly from your CRM on an ongoing basis and leverage the customer, sales, appoint...
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How To: Add to Your Competitor List
Overview The Competitors objective in Fullpath's Digital Advertising solution targets shoppers looking at your competitors, as well as conquest customers who have shown intent (via third-party web...
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Supported CRMs
.crm-table-wrapper { overflow-x: auto; width: 100%; } .crm-table { border-collapse: collapse; width: 100%; min-width: 1000px; font-size: 13px; font-family: -apple-system, BlinkMacSys...
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Mobile Minibar
Overview The Fullpath Mobile Minibar (MMB) is a mini version of the Website Engagement widget home screen for mobile users. MMB offers a better mobile experience to shoppers on the dealer site and ...
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Fullpath Customer Billing FAQ
When does billing start? Billing begins when products are pushed live. If you signed up for a Premium package and have bundled services, your billing period begins when Website Engagement or Digi...
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Audiences: Audience Builder
Overview Audience Builder is a powerful tool that lets you create targeted lists of CDP shoppers based on hyper-specific filter criteria. Use it to segment your audience, activate campaigns, expor...
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Activation: Creating Custom Campaigns in Audience Activation
Overview A Custom Campaign in Audience Activation lets you build a fully configured outbound campaign around a specific audience segment — choosing your channel (email, SMS, or both), crafting y...