Alana DeLuca
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Recent activity by Alana DeLuca-
Objective: Competitors
Overview The Competitors objective is one of Fullpath's Digital Advertising's eight objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a ...
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CRM Link
OverviewCRM Link is an integration between your Dealership CRM and our CDP Platform. This allows us to pull data directly from your CRM on an ongoing basis and leverage the customer, sales, appoint...
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How To: Add to Your Competitor List
Overview The Competitors objective used in Fullpath's Digital Advertising solution aims to target potential customers looking to shop your competitors as well as conquest customers who have shown i...
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Supported CRMs
(scroll up and down, side to side) Supported CRMs body { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; margin: 0; padding: 20px; background:...
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Mobile Minibar
Overview The Fullpath Mobile Minibar (MMB) is a mini version of the Website Engagement widget home screen for mobile users. MMB offers a better mobile experience to shoppers on the dealer site and ...
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Fullpath Customer Billing FAQ
When does billing start? Billing begins when products are pushed live. If you signed up for a Premium package and have bundled services, your billing period begins when Website Engagement or Digi...
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Audiences: Audience Builder
OverviewAudience Builder is a tool to create lists of CDP Shoppers based on select criteria using our hyper-specific, powerful filters. Learn about the Fullpath Ai Audience BuilderLearn about Boole...
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Activation: Custom Campaigns in Audience Activation
OverviewA Custom Campaign in Audience Activation lets you build a fully configured outbound campaign around a specific audience segment — choosing your channel (email, SMS, or both), crafting your ...
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Data: Store Reports
OverviewThe Data Store Reports provide specific reporting on several elements of the CDP and Dealership First Party Data Layer. The reports include Website reporting, CRM/ DMS reporting, and Invent...