How To: Add to Your Competitor List

Alana DeLuca
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Overview

The Competitors objective in Fullpath's Digital Advertising solution targets shoppers looking at your competitors, as well as conquest customers who have shown intent (via third-party websites) to shop competitors. Your dealership's Competitor List tells Fullpath which keywords to use when delivering your ads to these audiences on Google Search and Display.
 

Fullpath automatically identifies and suggests competitors in your area and builds advertising campaigns accordingly. This article explains how to limit your automatic competitor selection to the nearest dealerships and how to add competitors to your list manually.
 

Important: Fullpath does not allow dealerships to target competitors within the same OEM. For example, one Honda store cannot bid on another Honda store's name.

 

Video Walkthrough

 

Navigation

Your Competitor List is managed from the Competitors Map. Where you open it depends on whether your account is still onboarding or already live:

  • During onboarding: Onboarding Wizard > Client View > Digital Advertising > Competitors > Open Competitors Map
  • Live accounts: Account Settings > Digital Advertising > General Settings > Edit Competitors

Managing your Competitor List:

  1. Open the Competitors Map
  2. Limit competitors by proximity count
  3. Add competitors manually
  4. Save your Competitor List

 

Step 1 — Open the Competitors Map

During Onboarding

  1. Sign in to the Fullpath Dashboard.
  2. In the Onboarding Wizard, go to Client View > Digital Advertising > Competitors.
  3. Click Open Competitors Map. The map opens in a new tab.
Open Competitors Map button during onboarding

For Live Accounts

  1. Sign in to the Fullpath Dashboard.
  2. Under Account Settings, select Digital Advertising from the Product drop-down.
  3. Click General Settings below the drop-down.
  4. In the Competitors section, click Edit Competitors. The map opens in a new tab.
Digital Advertising General Settings in Account Settings
Edit Competitors button in the Competitors section

 

Step 2 — Limit Competitors by Proximity Count

By default, competitors are selected by geographic radius. In densely populated metro areas, a radius alone can pull in hundreds of dealerships. To keep your list focused, you can cap competitor selection at the nearest dealerships.
 

In the Competitors Map, set the maximum number of nearest competitors to include. Only the closest competitors, up to that count, are displayed and imported automatically.

Setting a maximum count of nearest competitors in the Competitors Map

 

Step 3 — Add Competitors Manually

If you want to target a dealership that isn't on your list, add it from the toolbar to the left of the map.

  1. Click +Add a Dealership.
  2. In the pop-up, enter the Dealership Name and Dealership URL.
  3. Click Add Dealership. The dealership appears in the list to the left.
  4. Repeat these steps for each additional competitor you want to add.
Add a Dealership pop-up with Dealership Name and Dealership URL fields
Note: Manually added competitors are added to your Competitor List but won't appear on the map. Fullpath still targets their customers.

 

Step 4 — Save Your Competitor List

When you're finished, click Save at the bottom of the toolbar.

 

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