Alana Deluca

  • Total activity 54
  • Last activity
  • Member since
  • Following 0 users
  • Followed by 0 users
  • Votes 0
  • Subscriptions 27

Articles

Recent activity by Alana Deluca Recent activity Votes
  • Audiences: Audience Builder

    OverviewAudience Builder is a tool to create lists of CDP Shoppers based on select criteria using our hyper-specific, powerful filters. Learn about the Fullpath Ai Audience BuilderLearn about Boole...

  • CDP: Dynamic Audiences in Audience Activation

    OverviewThe Dynamic Audiences enable customers with CDP Pro to create, sort, and save lists of Shoppers with filters and conditions applied. These Shopper lists may be leveraged within the Audience...

  • Merge Tags in Audience Activation Engagement

    OverviewIn order to further personalize emails and SMS created using a custom template or a custom campaign, you may want to use merge tags in the text. Merge tags are one way to insert dynamic con...

  • How to Find CRM ID within DealerSocket

    This article will tell you where to find the CRM ID within DealerSocket. 1. Click on the ? icon in the top toolbar. A dropdown will appear. 2. From the dropdown, select System Info. 3. This will o...

  • CRM Link: Reynolds and Reynolds

    Overview CRM Data is a critical source of Data that the Fullpath CDXP utilizes across various marketing and sales solutions in order to connect and enhance interactions and customer engagements as ...

  • CRM Link: Momentum

      Connecting your CRM to the CDXP In order to sync Fullpath CDXP with Momentum, as the customer, we will need you to reach out to your Momentum representative to request the following: A Daily SFT...

  • CSV Requirements for Inventory Feed Providers

    Overview When integrating with an Inventory Feed Provider, Fullpath requires a list of information from the provider. This article outlines the information that must be provided via CSV file. Fullp...

  • GPT: Shopper Icebreakers

    OverviewShopper Icebreakers are contextual opening statements that Fullpath ChatGPT will use to strike up a conversation with visitors on your site. These statements range from a simple offer of as...

  • Identity Resolution and Shopper Merge Rules

    OverviewDealership data is often full of duplicate customers, bad leads, and otherwise unusable data. Fullpath extracts the 1st party data from the Dealer's CRM, DMS, Imported lists, and other data...

  • Activation: VINs Acceleration Overview Page

    Overview VINs Acceleration is a traffic acquisition tool that Fullpath offers to helps drive potential shoppers to VDPs that need more views. This product leverages tactics including: targeted ads,...