Overview
VINs Acceleration is a traffic acquisition tool that Fullpath offers to helps drive potential shoppers to VDPs that need more views. This product leverages tactics including: targeted ads, email outreach, SMS campaigns, and special promotions via Fullpath's ChatGPT solution, to help dealers expose specific VINs to more shoppers and improve sales. This tool is especially helpful in moving aging inventory off of the dealership's lot.
To view the VINs Acceleration Dashboard, sign in to your Fullpath account. Open the Marketing page via the main navigation toolbar at the top of the page, then click VINs Acceleration from the menu on the left of the page.
Page Structure
The VINs Acceleration Overview Page shows you how your VINs are performing and how many site visitors are viewing and converting on VDPs. The page is comprised of three sections: Performance, Setup, and Promoted Inventory.
The Performance section provides an overview of how the dealership is trending with VDP views as well as how VINs Acceleration helped to promote vehicles recently moved off the lot. The Setup section highlights parameters currently in place for promoting VINs (VINs currently promoted, rules, etc.).
Promoted Inventory features images of all inventory currently promoted by VINs Acceleration. Information available here includes:
- Vehicle Name (as listed in the dealership's inventory)
- Vehicle Identification Number (VIN)
- Number of VDP views attributed to VINs Acceleration
- Date in which the vehicle was added to the promotions list
- Average number of Daily VDP Views
- Average number of Daily VDP Views before the vehicle was added to VINs Acceleration
If the vehicle has been sold or moved out, the shopper and date of sale will also appear. You can click on any vehicle in the list to view the VIN Details Page.
Interpreting Page Labels
When looking back at Promoted Vehicles from previous months, you may see vehicle rows which are greyed out. This indicates a vehicle was added to the promotions list but was quickly moved out or sold before the CDXP was able to run ads and promote it.
Vehicles that are labeled as "Moved Out" are vehicles whose VDPs have been removed from the dealer website or inventory feed.
These vehicles will feature a Moved Out icon until Fullpath can verify the sale via your CRM. Once the sale has been verified, the Moved Out icon will be replaced with a Sold icon, which will include the date of the sale.
Page Actions
Manually Add a Vehicle to VINs Acceleration
Fullpath will automatically add slow-moving VINs to your promotion list. However, you can also manually add a VIN to your Promoted Inventory.
There are two ways to manually add a VIN:
- Click on the Add more VINs to VINs Acceleration link in the Setup section, or
- Click the Add VINs button in the Promoted Inventory section.
When this action is performed on a VIN, it will immediately be added to the VINs Acceleration Promotions List.
If you do not see the option to add VINs, check at the top of the page to ensure that you are viewing the Current Month.
Manually Remove a Vehicle from VINs Acceleration
- Find the VIN you want to remove from VINs Acceleration on the Promoted Inventory list.
- Click the three dots to the right-side of the data displayed for the VIN you want to remove, a dropdown will appear.
- Select Remove from VINs Acceleration from the dropdown.
This action will permanently remove this vehicle from the VINs Acceleration Promotions List.