Chaya David
- Total activity 380
- Last activity
- Member since
- Following 0 users
- Followed by 0 users
- Votes 0
- Subscriptions 265
Articles
Recent activity by Chaya David-
Audiences: Audience Builder Logic
OverviewThe CDP Audience Builder is tool to create lists of CDP Shoppers based on select criteria using our hyper-specific, powerful filters. The builder uses BOOLEAN LOGIC, or AND / OR logic. Usin...
-
Eligible Audience Breakdown for Email and SMS Engagement
OverviewWhen building an audience in Fullpath CDP, the Audience Builder returns shoppers who match your targeting criteria using the selected filters. The number of Shoppers you can actually activa...
-
Audiences: Ai Audience Builder
OverviewAudience Ai is a Beta feature in the CDP Audience Builder that helps you build audience filters using natural language. A colorful input box (marked Beta) lets you either type a request or...
-
FAQ: Data Enrichment in the Fullpath CDP
Will the new data points gathered by Data Enrichment also add new filters into the Audience Builder? Yes. Audience Builder adds a “Shopper Enrichment Data” filter section. Filters are grouped into...
-
CDP: Data Enrichment
OverviewData Enrichment is a turnkey Fullpath CDP solution that continuously validates, cleanses, and enriches first‑party shopper records using 3rd party powered shopper data. Enrichment improves ...
-
Dynamic Payments FAQ
Overview:Fullpath Dynamic Payments (previously FUSE) powers your dealership website specials page. Shoppers can view dealer specials that are automatically updated based on available inventory and ...
-
Website Engagement Modules: Edit Title
OverviewYou can now change the on-site title for additional Website Engagement (WE) modules directly from the Dashboard. In addition to the previously editable modules (Offer Assistance, Get E-pric...
-
Configuring Single Sign-On (SSO) for Entra
OverviewThis integration creates an App Registration in Entra, issues a client secret, grants the required Microsoft Graph delegated permissions, configures redirect URIs and branding, and then ena...
-
Single Sign-On (SSO) — Group-level settings
OverviewSingle Sign-On (SSO) lets users log in once with a single set of credentials to access multiple applications. Fullpath SSO supports Okta and Microsoft Entra as identity providers. Configur...
-
CDP: SMS Opt-In from the CDP
OverviewDealerships have faced challenges managing SMS eligibility using their CRM data, which often did not accurately reflect the actual opt-in status of shoppers. Individually updating each shop...