Chaya David
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Recent activity by Chaya David-
Supported DMS
DMS ProviderIntegration TypeUpdate FrequencyHistoric BackfillSales DataService RO DataService Appt DataReyRey (RCI)Event StreamingStreaming5 years✔✔✔Curator (Reynolds DMS)Event StreamingStreaming5 ...
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Equity: Impact Report and Dashboard
Overview The Equity Impact Report shows an integrated view of all shoppers identified as having equity, as well as detailed reporting on equity-powered content and engagement these shoppers receiv...
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FAQ: Equity Engine Explained
Frequently Asked Questions about Fullpath's Equity Engine The Equity Engine allows you to target powerful shopping engagements and start meaningful buying conversations by leveraging the equity st...
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Fullpath Agentic Chat Leads
OverviewThe Fullpath Agentic Chat is very good at converting your onsite Shoppers into Leads. And it's getting better every day as it learns and refines the logic on each customer website. The Age...
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Secret API Key for Google Analytics
Overview An API secret key helps to protect your data from unauthorized access. If you do not use the API secret key, anyone who knows your measurement ID can send event data to your GA4 property!...
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Employer Identification Number for SMS Setup
Overview In order to complete setup of SMS for Audience Activation, Fullpath will need your dealership's Employer Identification Number (EIN). When configuring marketing and communication based pro...
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Facebook Conversions API (CAPI)
Overview Fullpath Digital Advertising leverages the most up to date and best practices issued by Meta when creating accounts and campaigns to advertise for Dealerships on Facebook. One of these inc...
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Equity In Digital Advertising
Overview The Fullpath Equity engine provides powerful data leveraged across the CDP. In Digital Advertising, Equity positive Shoppers are identified, pulled from the Dealership CRM, and targeted o...
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Audience Activation Campaign Type: Equity
OverviewAudience Activation supports several campaign types, each with different goals and audiences. The Equity campaigns enables dealers to advertise to shoppers who Fullpath have identified have...
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Fullpath Attribution
Fullpath Digital Advertising Attribution: Phone Calls - This metric combines clicks on the Google Ads call extensions added to your ads AND calls tracked via DNI from numbers displayed on the you...