Equity In Digital Advertising

Chaya David
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Overview

The Fullpath Equity engine provides powerful data leveraged across the CDXP. In Digital Advertising, Equity positive Shoppers are identified, pulled from the Dealership CRM, and targeted on Meta Social and Google Display networks. 

 

Ads

Equity positive ad bundles are created within the New Inventory Objective in both Display and Social channels. The Ads prompt shoppers with messaging around the potential to trade in their vehicle for the same or a better payment plan that what they are currently in. 

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Ad Samples

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Targeting, and Retargeting

Equity positive shoppers are identified inside of the Dealership CRM on a daily basis. These lists are pulled into Google Display and Meta Social campaigns for retargeting. Read more about how we calculate Equity.