Chaya David
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Articles
Recent activity by Chaya David-
Performance Max (PMAX) Overview Page
OverviewPerformance Max is a goal-based campaign type which allows advertisers to access all of their Google Ads Inventory from a single campaign. It's designed to complement a keyword-based Search...
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Audience Activation Email Fonts
Overview In order to have all Audience Activation emails look good on each email client and device (outlook, gmail, apple mail, mobile etc) we comply with universal email best practices. One of the...
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Dealership Level Settings: Security and Restricted Dashboard Access
Overview Shopper links are the unique URL of a Shopper resolved and indexed in the Fullpath CDP. Shopper Links can be shared as a URL and are also sent in the notes/ comments section of all Fullpat...
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Objective: Certified Pre-Owned
Overview The Certified Pre-Owned (CPO) objective is one of 10 Digital Advertising objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a sp...
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Bots Opening Audience Activation Emails
Understanding Bot Traffic and How Audience Activation (AA) Mitigates It Bot traffic refers to automated interactions with your email content, often executed by scripts or software programs rather...
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Audience Activation Settings: Email Customization
OverviewThe Email Customizations section for Audience Activation (AA) is where you configure and customize emails and layouts. Customize Graphic EmailsGraphic emails contain logos in the header, im...
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Dealership Level Settings: Video
Overview In Google Ads, you can add compelling videos with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats in...
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DigAd Strategic Account Setup: Conversion Optimization Strategy Explained
Digital Advertising: Optimization StrategyOverviewWhen onboarding a new dealership to Digital Advertising, strategy, optimization, and budget should all be discussed upfront. Choosing the right o...
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FAQ: Fullpath CDP
Fullpath CDP: Frequently Asked QuestionsFullpath's Customer Data Platform (CDP) is a state-of-the-art technology designed to unify, clean, manage, and analyze first- and third-party dealership data...
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Fullpath Two-Factor Authentication (2FA)
Overview Two-factor Authentication (2FA) adds an extra layer of security to your Fullpath Account. In addition to your username and password, 2FA prompts you to enter a code that Fullpath will send...